Conscious Business: How to Build Value Through Values

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9781591793250: Conscious Business: How to Build Value Through Values

Consciousness, teaches Fred Kofman, is the capacity to observe, choose, and act in accord with your values. And conscious business means using that ability at every level of your work: in being aware of the needs of others and expressing your own in seeing the hidden emotional obstacles that may be holding your team back in making good decisions under pressure, and even in delving into such spiritual questions as "Who am I?" and "What is my real purpose here?" On Conscious Business, you will join this visionary teacher and founder of Leading Learning Communities to master these skills.

Higher Consciousness, Real World Results

What if you walked into your office tomorrow and discovered that others finally understood your work challenges and were ready to help you solve them, that every meeting was valuable, that commitments were always met, and that your strongest talents were finally being put to use?

For more than 10 years, Fred Kofman has helped organizations-ranging from small nonprofits to corporations like General Motors, Chrysler, and Microsoft-to become learning communities with these remarkable qualities. Now, you can learn how to transform your workplace in the same way.

True learning, the kind that leads to measurable improvement, requires courage and effort, teaches Kofman, but it will happen if you are willing to learn five crucial skills:

  • Becoming a Learner, rather than a Knower-How know-it-alls can harm an organization and how to become an adaptive and responsive learner instead
  • Skillful Inquiry and Truth-Telling-How to draw the truth from others respectfully, and how to communicate your own
  • Making Conscious Commitments-How to ask for and get what you want in a way that builds trust and clarity among those involved
  • Understanding and Engaging Your Emotions-How to use your self-awareness and empathy to become a more effective person
  • Personal Mastery-How to stop being a victim and start being a player who engages every dimension of your consciousness to meet your challenges

Becoming more conscious in business requires courage and an open mind. It means putting aside the right way in order to discover something better. If you're ready to make that leap and start turning your workplace into an adaptive and resilient community that cultivates intelligence, creativity, and integrity in every member, Conscious Business is the place to begin.

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From the Publisher:

Praise for CONSCIOUS BUSINESS "Conscious Business is a fundamental book for our times. Few ideas have been more insidious in the industrial era than the fragmentation between right livelihood and economic success. We are running out of time to integrate the material and the spiritual worlds. Fred Kofman offers a unique set of tools to do it."--Peter Senge, MIT professor and author of The Fifth Discipline

"Fred Kofman is a genius with a heart as big as his brain, if that's possible. In this remarkable book, Fred takes us on a thrilling tour through what business would be like if it had both a heart and a mind--a conscience and a consciousness. The result is a practice of business that transforms you and your world."--Ken Wilber, philosopher and author of A Theory of Everything

"Fred has been an inspiration, helping connect responsibility and integrity to create the freedom leaders need to succeed."--Daniel Rosenberg, Chief Operating Officer, Yahoo! Inc

"Consciousness has a real and deep business impact. Learning how to work in full congruence with our values has inspired every person in my team to be a better professional--and a better human being."--Sheryl Sanders, Vice President, Global Online Sales and Operations, Google

"Fred has been a true partner in our efforts to build a conscious organization, helping us move from aspiration to implementation. His advice is never easy, but always worthwhile."--Eugenio Beaufrand, Vice President, Microsoft Latin America

"Conscious Business translates the tools of organizational learning into day-to-day business applications. Both at Chrysler and at DTE Energy, Fred's work has allowed us to shift our culture faster, but with much greater sustainability than any other effort."--David Meador, Senior Vice President of Finance, Detroit Edison

From the Inside Flap:

Consciousness is the main source of organizational greatness. "Conscious business," explains Fred Kofman, means finding your passion and expressing your essential values through your work. A conscious business seeks to promote the intelligent pursuit of happiness in all its stakeholders. It produces sustainable, exceptional performance through the solidarity of its community and the dignity of each member. CONSCIOUS BUSINESS presents breakthrough techniques to help you achieve: - Unconditional responsibility--how to become the main character in your life - Unflinching integrity--how to succeed beyond success - Authentic communication--how to speak your truth, and elicit others' truths - Impeccable commitments--how to coordinate actions with acountability

- Right leasership--how being, rather than doing, is the ultimate source of excellence

"A conscious business fosters persoanl fulfillment in the individual, mutual respect in the community, and success in the organization," teaches Fred Kofman. CONSCIOUS BUSINESS is the definitive resource for achieving what really matters in the workplace and beyond.

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