The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

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9781591840565: The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
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A new product, a new service, a new company, a new division, a new organization, a new anything where there s a will, here's the way.

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About the Author:

Guy Kawasaki is the managing director of Garage Technology Ventures, an early-stage venture capital firm for high-technology companies, and a columnist for Forbes. Previously, he was an Apple Fellow at Apple Computer, Inc. A noted speaker and the founder of various personal computer companies, Kawasaki was one of the individuals responsible for the success of the Macintosh computer. He is also the author of seven books, including Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. He has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

From AudioFile:

A serial entrepreneur and venture capitalist offers credible, rapid-fire advice on every possible aspect of creating an enterprise. He covers familiar tasks such as writing business plans, pitching, raising capital, and branding--all explained with the unembellished certainty that his impressive credentials justify. Though choppy writing makes the broader ideas hard to comprehend and savor at first, important themes gradually emerge to make the core of this presentation memorable and heartfelt. Paul Boehmer's urgent reading has exactly the right pacing and energy for the author's call-to-action tone. Boehmer's delivery of Kawasaki's lists and bullet points helps the author's thinking and quirky energy motivate those who hear this essential business program. T.W. AudioFile 2009, Portland, Maine

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