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Synopsis
Presents a theory of competition that challenges the methods of Michael Porter's Competitive Strategy, arguing that a competitor's ease in entering or expanding in a given market is the only essential factor in determining advantage, in a guide that also provides a range of examples and application lessons. 50,000 first printing.
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About the Author
Bruce Greenwald is the Robert Heilbrun Professor of Economics at Columbia University Business School, where his class on strategy draws standing- room- only crowds. He and Judd Kahn are the authors of the business bestseller Value Investing.
Reviews
A conscious simplification of Michael Porter's classic Competitive Strategy, this book treats only one of Porter's five forces, "potential entrants." According to the authors (Value Investing), avoiding competition is the only way to escape "a level playing field in which anyone can join... [and] only the best... survive and prosper." Most of the book discusses ways to gain protected positions from which businesses can be run badly but still earn abnormal returns. Cutting prices, matching prices and using domination of one market to create a monopoly in another are all discussed; legality is mentioned only briefly and indirectly. The best of their recommendations is to find small, declining, local markets without existing competitors. Despite the title, the book seems aimed more at investors than managers. Stockholders appreciate the value of mediocre companies that generate steady, unexciting profits in local markets without much notice; they like them because the stock is cheap. Managers usually aspire to build something better, in order to make the stock expensive. Still, this book is a useful counterpoint to the idea that conflict and growth are good for their own sakes. (Aug. 18)
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Competition Demystified: A Radically Simplified Approach to Business Strategy
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Hardback. Condition: Fair. Distinguished Columbia Business School lecturer Bruce Greenwald offers a bold new theory of competitive strategy - a theory far more simple and effective than the most well-known ones. Greenwald argues that there is only one essential factor in determining competitive advantages: how easy it is for competitors to enter or expand in a given market. A wide range of examples are covered, from retail to telecommunications, and his lessons can be applied to all businesses. This title really does offer a great new way to exploit competitive advantages. Seller Inventory # 00106764103
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Competition Demystified: A Radically Simplified Approach to Business Strategy
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Condition: acceptable. Used - Acceptable: All pages and the cover are intact, but shrink wrap, dust covers, or boxed set case may be missing. Pages may include limited notes, highlighting, or minor water damage but the text is readable. Item may be missing bundled media. Seller Inventory # CSIV.1591840570.A
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Competition Demystified: A Radically Simplified Approach to Business Strategy
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Condition: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Seller Inventory # ZBV.1591840570.VG
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Competition Demystified : A Radically Simplified Approach to Business Strategy
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Penguin Publishing Group, 2005
ISBN 10: 1591840570
ISBN 13: 9781591840572
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Competition Demystified : A Radically Simplified Approach to Business Strategy
Published by
Penguin Publishing Group, 2005
ISBN 10: 1591840570
ISBN 13: 9781591840572
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Seller: Better World Books, Mishawaka, IN, U.S.A.
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Competition Demystified : A Radically Simplified Approach to Business Strategy
Published by
Penguin Publishing Group, 2005
ISBN 10: 1591840570
ISBN 13: 9781591840572
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Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Competition Demystified: A Radically Simplified Approach to Business Strategy
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Competition Demystified: A Radically Simplified Approach To Business Strategy
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ISBN 10: 1591840570
ISBN 13: 9781591840572
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Hardcover. Condition: Near Fine. Dust Jacket Condition: Very Good. 1st Edition. Black quarter binding with red boards. Rear board has small bump on edge. Corners and binding are square and tight. Text pages as well as end and fly papers are free from remainder marks. DJ is free from tears and nicks, but is lightly sunned on spine. Some scuffing (scratches visible in certain light) typical of shelf wear. Seller Inventory # 001264
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Competition Demystified: A Radically Simplified Approach to Business Strategy
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hardcover. Condition: New. In shrink wrap. Looks like an interesting title! Seller Inventory # Q-1591840570