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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

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9781591841005: All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
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Presents an analysis of current marketing trends, maintaining that the marketing campaigns that succeed are those that cater to the inclination of consumers to believe the best story, irrespective of the facts.

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Review:

Praise for Seth Godin:

-Godin...is uniquely respected for his understanding of the Internet, and his essays and opinions are widely read and quoted on and off.-
--Forbes

-It's easy to see why people pay to hear what he has to say.-
--Time

-If Seth Godin didn't exist we'd need to invent him.-
--Alan Webber, founder, Fast Company

-If your idea, or issue, or candidate, or product isn't catching on, you haven't been reading Seth Godin.-
--Micah Sifry, cofounder, Personal Democracy Forum
-Godin is endlessly curious, opinionated, and knowledgeable on a wide variety of subjects. He is a relentless marketer...and also a clear-eyed visionary.-
--Miami Herald

From the Hardcover edition.

Praise for Seth Godin:

"Godin...is uniquely respected for his understanding of the Internet, and his essays and opinions are widely read and quoted on and off."
--Forbes

"It's easy to see why people pay to hear what he has to say."
--Time

"If Seth Godin didn't exist we'd need to invent him."
--Alan Webber, founder, Fast Company

"If your idea, or issue, or candidate, or product isn't catching on, you haven't been reading Seth Godin."
--Micah Sifry, cofounder, Personal Democracy Forum

"Godin is endlessly curious, opinionated, and knowledgeable on a wide variety of subjects. He is a relentless marketer...and also a clear-eyed visionary."
--Miami Herald

From the Hardcover edition.

About the Author:

Seth Godin is the author of seven books that have been bestsellers around the world and have been translated into more than fifteen languages. He's been featured in The Wall Street Journal, Forbes, Fortune, Fast Company and Business Week. Godin was singled out by Successful Meetings Magazine as one of twenty-one top speakers for the twenty-first century. Before All Marketers Are Liars, Godin wrote Free Prize Inside!, which Forbes picked as one of its books of the year (as did Fast Company). He is also the author of Purple Cow, the bestselling marketing book of the decade, and Permission Marketing.

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9781591845331: All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

Featured Edition

ISBN 10: 1591845335 ISBN 13: 9781591845331
Publisher: Penguin Publishing Group, 2012
Softcover

9781591843030: All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

Portfolio, 2009
Hardcover

9780718148652: All Marketers are Liars: The Power of Telling Authentic Stories in a Low-Trust World

JOSEPH..., 2006
Hardcover

9780141025025: All Marketers Are Liars: The Power of of Telling Authentic Stories in a Low-trust World

Pengui..., 2007
Softcover

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