How companies can stop overthinking the branding process, with faster and better results
Brand It Yourself is about getting a handle on your brand fast—without getting bogged down by research data, focus groups, or company politics.
Lynn Altman believes that branding should be an energizing, exciting process. Unfortunately, too many companies turn it into a complicated grind, burying their common sense about how to connect with their customers.
Altman and her partner developed the Brandmaker Express process for positioning any brand quickly, simply, and powerfully. She helps her clients tap into their own creativity to overcome the paralysis that often afflicts marketing departments.
In Brand It Yourself, Altman shares her experiences helping top global companies develop new products, services, and brand campaigns. She highlights real branding case studies at Dairy Queen, Time Inc., Brite Smile, and other innovative companies.
Winning the hearts and minds of consumers is not as daunting as you might think. With the powerful techniques inBrand It Yourself, your company can develop better branding ideas with less stress and wasted time.
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Advance praise for Brand it Yourself
"Don't admire complexity. Avoid it, says Lynn Altman. Branding should be the search for a simple strong idea. This book demonstrates how to cut through all the nonsense."
-Steve Rivkin, founder of Rivkin & Associates Inc., and co-author of IdeaWise and The Making of a Name
"Lynn Altman pulls back the curtains to reveal hundreds of tricks for unleashing creativity and making product magic. If innovation is a part of your job description (or you want innovation to be a part of your job description) then pick up a copy of Brand It Yourself."
-Aric D. Nissen, Vice President of Brand Marketing, Dairy Queen
"Brand It Yourself shatters the mystique and overly complicated process that usually surrounds branding. Clients and their agencies would surely benefit from this practical and simple approach to branding."
-Sal Taibi, President, Lowe New York
Lynn Altman is the co-founder of Viverito & Altman, Inc., a brand consulting firm. She lives and works in New York City.
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Book Description Penguin Group (USA) Incorporated, East Rutherford, NJ, U.S.A., 2006. Hardcover. Book Condition: New. Dust Jacket Condition: As New. HB in New condition; DJ in Near New conditon; The fast, focused way to marketplace magic. Bookseller Inventory # 061057
Book Description Portfolio Hardcover, 2006. Hardcover. Book Condition: New. book. Bookseller Inventory # M1591841062
Book Description Portfolio Hardcover, 2006. Hardcover. Book Condition: New. Never used!. Bookseller Inventory # P111591841062