The Little Blue Book of Marketing: Build a Killer Plan in Less Than a Day

3.31 avg rating
( 13 ratings by Goodreads )
 
9781591843054: The Little Blue Book of Marketing: Build a Killer Plan in Less Than a Day

A step-by-step guide to creating an actionable marketing plan-fast

A great marketing plan identifies where an organization is, where it wants to be, and how it will get there. Most companies think they already have such a plan-but often they really have only a budget, a sales goal, or an excuse.

What's the solution? According to Paul Kurnit and Steve Lance, it's not about copying someone else's cookie-cutter plan, or retreading your own plan from years past. There's a far more effective option: harnessing the company's own internal brain trust to create something fresh and perfectly tailored.

The authors show how to maximize collaboration among all key players in marketing, R&D, research, sales, financial, legal, and senior management. When everyone combines their knowledge, the critical elements become clear, including brand positioning, target audience, and competitive strategy.

Filled with easy-to-follow advice for businesses large and small, The Little Blue Book of Marketing is a powerful tool in a small package.

"synopsis" may belong to another edition of this title.

About the Author:

Steve Lance and Jeff Woll are partners at Unconventional Wisdom, a creative resource group. Lance was formerly a creative director with Della Femina, Travisano & Partnersand creative director of NBC. Woll was a twenty-year veteran of OgilvyWorldwide, including stints as COO of their Montreal office and CEO of Ogilvy & Mather Partners in New York. Both authors have won numerous industry awards.

Review:



"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Kurnit, Paul; Lance, Steve
Published by Portfolio
ISBN 10: 1591843057 ISBN 13: 9781591843054
New Hardcover Quantity Available: 1
Seller:
Your Online Bookstore
(Houston, TX, U.S.A.)
Rating
[?]

Book Description Portfolio. Hardcover. Book Condition: New. 1591843057 Ships promptly. Bookseller Inventory # Z1591843057ZN

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 7.53
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Kurnit, Paul; Lance, Steve
Published by Portfolio
ISBN 10: 1591843057 ISBN 13: 9781591843054
New Hardcover Quantity Available: 4
Seller:
zeebooks
(Foley, AL, U.S.A.)
Rating
[?]

Book Description Portfolio. Hardcover. Book Condition: New. 1591843057 Brand new. Any book may show light shelf wear from warehouse storage and handling. Bookseller Inventory # 44127

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 4.45
Convert Currency

Add to Basket

Shipping: US$ 4.45
Within U.S.A.
Destination, Rates & Speeds

3.

Kurnit, Paul; Lance, Steve
Published by Portfolio 2009-12-31 (2009)
ISBN 10: 1591843057 ISBN 13: 9781591843054
New Hardcover Quantity Available: 3
Seller:
The Book Cellar, LLC
(Nashua, NH, U.S.A.)
Rating
[?]

Book Description Portfolio 2009-12-31, 2009. Hardcover. Book Condition: New. 1591843057 New book with publisher's mark on edge. Over 1,000,000 satisfied customers since 1997! We ship daily M-F. Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Bookseller Inventory # Z1591843057ZN

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 5.25
Convert Currency

Add to Basket

Shipping: US$ 4.00
Within U.S.A.
Destination, Rates & Speeds

4.

Kurnit, Paul
Published by Portfolio 2009-01-01 (2009)
ISBN 10: 1591843057 ISBN 13: 9781591843054
New Hardcover Quantity Available: 1
Seller:
BookOutlet
(Thorold, ON, Canada)
Rating
[?]

Book Description Portfolio 2009-01-01, 2009. Hardcover. Book Condition: New. Hardcover. Publisher overstock, may contain remainder mark on edge. Bookseller Inventory # 9781591843054B

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 3.99
Convert Currency

Add to Basket

Shipping: US$ 6.00
From Canada to U.S.A.
Destination, Rates & Speeds

5.

Lance, Steve (Author); Kurnit, Paul (Author)
Published by Penguin Random House
ISBN 10: 1591843057 ISBN 13: 9781591843054
New Quantity Available: > 20
Seller:
INDOO
(Avenel, NJ, U.S.A.)
Rating
[?]

Book Description Penguin Random House. Book Condition: New. Brand New. Bookseller Inventory # 1591843057

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 12.76
Convert Currency

Add to Basket

Shipping: US$ 3.50
Within U.S.A.
Destination, Rates & Speeds

6.

Steve Lance, Paul Kurnit
Published by Penguin Putnam Inc, United States (2010)
ISBN 10: 1591843057 ISBN 13: 9781591843054
New Hardcover Quantity Available: 10
Seller:
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description Penguin Putnam Inc, United States, 2010. Hardback. Book Condition: New. Language: English . Brand New Book. A step-by-step guide to creating an actionable marketing plan-fast A great marketing plan identifies where an organization is, where it wants to be, and how it will get there. Most companies think they already have such a plan-but often they really have only a budget, a sales goal, or an excuse. What s the solution? According to Paul Kurnit and Steve Lance, it s not about copying someone else s cookie-cutter plan, or retreading your own plan from years past. There s a far more effective option: harnessing the company s own internal brain trust to create something fresh and perfectly tailored. The authors show how to maximize collaboration among all key players in marketing, RD, research, sales, financial, legal, and senior management. When everyone combines their knowledge, the critical elements become clear, including brand positioning, target audience, and competitive strategy. Filled with easy-to-follow advice for businesses large and small, The Little Blue Book of Marketing is a powerful tool in a small package. Bookseller Inventory # BZV9781591843054

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 19.23
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

7.

Steve Lance, Paul Kurnit
Published by Penguin Putnam Inc, United States (2010)
ISBN 10: 1591843057 ISBN 13: 9781591843054
New Hardcover Quantity Available: 10
Seller:
Book Depository hard to find
(London, United Kingdom)
Rating
[?]

Book Description Penguin Putnam Inc, United States, 2010. Hardback. Book Condition: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. A step-by-step guide to creating an actionable marketing plan-fast A great marketing plan identifies where an organization is, where it wants to be, and how it will get there. Most companies think they already have such a plan-but often they really have only a budget, a sales goal, or an excuse. What s the solution? According to Paul Kurnit and Steve Lance, it s not about copying someone else s cookie-cutter plan, or retreading your own plan from years past. There s a far more effective option: harnessing the company s own internal brain trust to create something fresh and perfectly tailored. The authors show how to maximize collaboration among all key players in marketing, RD, research, sales, financial, legal, and senior management. When everyone combines their knowledge, the critical elements become clear, including brand positioning, target audience, and competitive strategy. Filled with easy-to-follow advice for businesses large and small, The Little Blue Book of Marketing is a powerful tool in a small package. Bookseller Inventory # BTE9781591843054

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 19.26
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

8.

Kurnit, Paul; Lance, Steve
Published by Portfolio
ISBN 10: 1591843057 ISBN 13: 9781591843054
New Hardcover Quantity Available: > 20
Seller:
Mediaoutlet12345
(Springfield, VA, U.S.A.)
Rating
[?]

Book Description Portfolio. Hardcover. Book Condition: New. 1591843057 *BRAND NEW* Ships Same Day or Next!. Bookseller Inventory # SWATI2122545232

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 15.46
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

9.

Paul Kurnit; Steve Lance
Published by Portfolio (2009)
ISBN 10: 1591843057 ISBN 13: 9781591843054
New Hardcover Quantity Available: 1
Seller:
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Portfolio, 2009. Hardcover. Book Condition: New. book. Bookseller Inventory # M1591843057

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 25.18
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

10.

Kurnit, Paul, Lance, Steve
Published by Portfolio (2009)
ISBN 10: 1591843057 ISBN 13: 9781591843054
New Hardcover Quantity Available: 2
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Portfolio, 2009. Hardcover. Book Condition: New. Never used!. Bookseller Inventory # P111591843057

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 33.95
Convert Currency

Add to Basket

Shipping: US$ 1.99
Within U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book