It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose

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9781591844471: It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose

"Roy Spence is a brilliant, sparkling gem. True greatness comes in direct proportion to passionate pursuit of a purpose beyond money." -Jim Collins, author of Good to Great

Over the last thirty-five years, Roy Spence has helped organizations such as Southwest Airlines, BMW, the University of Texas, Wal-Mart, the Clinton Global Initiative, and many others achieve greatness by obsessing about one big idea: purpose. With purpose as the North Star, employee engagement is higher, competition is less threatening, customers are more loyal, and innovation flows.

As Spence writes, "Purpose is a reason for being that goes beyond making money-and it almost always results in making more money than you ever thought possible." Especially during times of great economic uncertainty, purpose is the key to creating and maintaining a high- performing organization, deserving just as much attention as strategy, execution, and innovation.

These insider insights and case studies will help you discover your organization's purpose, proclaim it to the world, and apply it to everything you do.

"synopsis" may belong to another edition of this title.

About the Author:

Roy M. Spence, Jr., is chairman and CEO of GSD&M Idea City, a leading national marketing communications and advertising company that has helped grow some of the world’s most successful brands.

Haley Rushing is chief purposologist and cofounder of the Purpose Institute along with Roy Spence.

Both authors live in Austin, Texas.

From AudioFile:

Roy Spence runs a consulting firm that helps companies understand the importance of having a purpose other than simply making money. It's a compelling concept for business as well as for the general good, but it's also a very simple one, and this audio repeats the same uncomplicated ideas over and over, using Spence's own clients as glowing examples. Bill Weideman's narration has the feel of a newsreader's, inoffensive but detached. Ironically, the production might have been improved if the entire text had been presented by Spence, who reads only the introduction. Spence has a charming Texas drawl and an infectious enthusiasm that might have made the next nine hours easier to listen to. D.B. © AudioFile 2009, Portland, Maine

"About this title" may belong to another edition of this title.

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