Holiday, Ryan Ego Is the Enemy

ISBN 13: 9781591847816

Ego Is the Enemy

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9781591847816: Ego Is the Enemy
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The instant Wall Street Journal, USA Today, and international bestseller

“While the history books are filled with tales of obsessive visionary geniuses who remade the world in their image with sheer, almost irrational force, I’ve found that history is also made by individuals who fought their egos at every turn, who eschewed the spotlight, and who put their higher goals above their desire for recognition.” —from the prologue

 
Many of us insist the main impediment to a full, successful life is the outside world. In fact, the most common enemy lies within: our ego. Early in our careers, it impedes learning and the cultivation of talent. With success, it can blind us to our faults and sow future problems. In failure, it magnifies each blow and makes recovery more difficult. At every stage, ego holds us back.
 
Ego Is the Enemy draws on a vast array of stories and examples, from literature to philosophy to his­tory. We meet fascinating figures such as George Marshall, Jackie Robinson, Katharine Graham, Bill Belichick, and Eleanor Roosevelt, who all reached the highest levels of power and success by con­quering their own egos. Their strategies and tactics can be ours as well.
 
In an era that glorifies social media, reality TV, and other forms of shameless self-promotion, the battle against ego must be fought on many fronts. Armed with the lessons in this book, as Holiday writes, “you will be less invested in the story you tell about your own specialness, and as a result, you will be liberated to accomplish the world-changing work you’ve set out to achieve.”

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About the Author:

RYAN HOLIDAY is the bestselling author of Trust Me, I’m LyingThe Obstacle Is the WayEgo Is the EnemyConspiracy and other books about marketing, culture, and the human condition. His work has been translated into over thirty languages and has appeared everywhere from the New York Times to Fast Company. His company, Brass Check, has advised brands such as Google, TASER, and Complex, as well as multiplatinum musicians and some of the biggest authors in the world. He lives in Austin, Texas.

Excerpt. Reprinted by permission. All rights reserved.:

It’s wrecked the career of promising young geniuses.
 
It’s evaporated great fortunes and run companies into the ground.
 
It’s made adversity unbearable and turned struggle into shame.
 
It derails ambition, turns success into poison, and makes failure the most bitter taste of all.
 
Its name? Ego.
 
Ego is the enemy—of what you want to achieve, of what you have, and what you’re struggling to overcome.
 
It’s an internal opponent warned against by every great philosopher, in our most lasting stories and countless works of art, in every culture, in every age.
 
In the pages of this book, we fight to destroy it before it destroys us.

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9781781257029: Ego is the Enemy: The Fight to Master Our Greatest Opponent

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9781781257012: Ego is the Enemy: The Fight to Master Our Greatest Opponent

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