SAP CRM: An Introduction to SAP Customer Relationship Management (SAP PRESS)

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9781592298365: SAP CRM: An Introduction to SAP Customer Relationship Management (SAP PRESS)
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Understand how to make sure your customers are heard and their needs are addressed with this guide to SAP's CRM solution. Perfect for everyone new to SAP CRM, this introduction explains what CRM is, how it can improve customer relationships, and how it can enhance cost effectiveness and profitability across your business. Apply customer examples and practical insight to see how SAP CRM works in the real world.


* Learn what customer relationship management with SAP is
* Discover how marketing, sales, and service help you build customer relationships
* Real-world examples of other companies that use SAP CRM


What SAP CRM is All About
Get the topic overviews, definitions of terminology, and clear explanations of business processes.

Answers to Your CRM Questions
Learn who your customers are, what IT functions you need to support them, and the industry requirements and pain points.

How SAP CRM Works in the Real World
Explore in-depth case studies and find out how other companies have supplemented their business processes with SAP CRM.

* Marketing, sales, and service
* Web Channel Experience Management
* Customer interaction channels
* Master data
* Analytics
* Industry verticals
* Partner channels

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About the Author:

Srini Katta is the founder, president, and CEO of iService Globe, Inc., an ERP, CRM, and BPO solutions company with offices throughout the world. Srini has worked in the design and implementation of Enterprise Resource Planning and Customer Relationship Management solutions since 1996. He is considered an industry leading CRM expert, and is a resident CRM Expert on SearchSAP.com and SearchCRM.com information portals. Prior to founding iServiceGlobe, Mr. Katta worked as a CRM Practice Manager/Director with Fujitsu Consulting Services.

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Book Description SAP Press, United States, 2013. Paperback. Condition: New. 2nd New edition. Language: English. Brand new Book. Discover what SAP CRM is and whether it s right for your business Learn from practical customer examples and real world insight New coverage of mobility, incident management, partner channel management, and more 2nd edition: Fully updated and expanded It s a fact: companies that lose their customer undivided attention and sight of their customers needs will lose those customers. SAP CRM provides you with the tools you need to attract and retain quality customers. Whether you re new to SAP or need to brush up on SAP CRM, this book will explain the core areas of CRM in an easy-to-understand manner. Perfect for managers and consultants, this book comprehensively explains what SAP CRM is, how it can improve your relationship with your customers, and how it can enhance cost effectiveness while improving profitability. Achieve customer-driven growth and explore the different ways SAP CRM can be integrated into your business. Supported by customer examples and practical insight, learn how SAP CRM works in the real world. Highlights - Marketing, sales, and service - Interaction centers - Web channels - Mobile applications - Partner channel management - Master data - Industry verticals. Seller Inventory # AAJ9781592298365

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