SAP CRM: An Introduction to SAP Customer Relationship Management (SAP PRESS)

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9781592298365: SAP CRM: An Introduction to SAP Customer Relationship Management (SAP PRESS)
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Understand how to make sure your customers are heard and their needs are addressed with this guide to SAP's CRM solution. Perfect for everyone new to SAP CRM, this introduction explains what CRM is, how it can improve customer relationships, and how it can enhance cost effectiveness and profitability across your business. Apply customer examples and practical insight to see how SAP CRM works in the real world.


* Learn what customer relationship management with SAP is
* Discover how marketing, sales, and service help you build customer relationships
* Real-world examples of other companies that use SAP CRM


What SAP CRM is All About
Get the topic overviews, definitions of terminology, and clear explanations of business processes.

Answers to Your CRM Questions
Learn who your customers are, what IT functions you need to support them, and the industry requirements and pain points.

How SAP CRM Works in the Real World
Explore in-depth case studies and find out how other companies have supplemented their business processes with SAP CRM.

* Marketing, sales, and service
* Web Channel Experience Management
* Customer interaction channels
* Master data
* Analytics
* Industry verticals
* Partner channels

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About the Author:

Srini Katta is the founder, president, and CEO of iService Globe, Inc., an ERP, CRM, and BPO solutions company with offices throughout the world. Srini has worked in the design and implementation of Enterprise Resource Planning and Customer Relationship Management solutions since 1996. He is considered an industry leading CRM expert, and is a resident CRM Expert on SearchSAP.com and SearchCRM.com information portals. Prior to founding iServiceGlobe, Mr. Katta worked as a CRM Practice Manager/Director with Fujitsu Consulting Services.

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