A Designer's Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need (Design Field Guides)

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9781592532575: A Designer's Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need (Design Field Guides)
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Doing research can make all the difference between a great design and a good design. Most experienced designers would quantify this "legwork" with the term research. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work. As designers embrace research methodologies, they share a common vernacular with their clients, and establish respect as idea people. In an increasingly crowded marketplace, embracing research practices will ensure a continued viable role for designers in business. No other books address this issue for student and professional graphic designers. Books on how to do research are usually aimed at writers, business marketers, and scientists. The ability to execute effective research methods is as important to a career in graphic design as the ability to build a grid or layout a page. Understanding the needs of the client and the client's market are essential components of creating value.

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About the Author:

Associate Professor Jennifer Visocky O'Grady is a graduate of the Kent State University Visual Communication Design program (B.S., & M.F.A.), and has been teaching at Cleveland State since the spring of 1999. She is also co-founder and principal of Enspace Inc.

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9781592535576: A Designer's Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need (Design Field Guide)

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ISBN 10:  1592535577 ISBN 13:  9781592535576
Publisher: Rockport Publishers, 2009
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