Logo Savvy: Top Brand Design Firms Share their Naming and Identity Strategies

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9781592533046: Logo Savvy: Top Brand Design Firms Share their Naming and Identity Strategies
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How to choose a name and create a catchy mark

After the business plan, the first step for any new company is choosing a name-a seemingly simple activity which can be extremely challenging. The next and equally challenging step is designing a logo that is eye catching, appropriate, and reflective of the chosen name of the business. Even for the seasoned designer, this is a remarkably difficult task.

Logo Savvy will help readers understand how to define the right approach and achieve an innovative and unique solution for both the name and the logo design. Chapters showcase companies whose identities have evolved visually through the introduction of a great name, as well as companies which have developed a visual identity in tandem with a name. Case studies, corresponding side bars, and tips provide designers with the inspiration and tools they need to find the right approach for their own clients.

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About the Author:

WOW Branding has implemented effective branding strategies for a number of companies to help them attract capital, market share, and employees.

Creative Director Perry Chua, and founding partner Dann Ilicic, have been widely recognized with awards from Applied Arts, Summit Creative Awards, and Neenah Paper, among others. Their work has been published internationally in numerous design journals. WOW! is located in Vancouver, Canada.

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Book Description Rockport Publishers Inc., United States, 2007. Hardback. Condition: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. After the business plan, the first step for any new company is choosing a name - a seemingly simple activity but one that can prove extremely challenging. The next and equally challenging step is designing a logo that is eye catching, appropriate and reflective of the chosen name of the business. Even for the seasoned designer, this is a remarkably difficult task. Logo Savvy will help readers understand how to define the right approach and achieve an innovative and unique solution for both name and the logo design. Chapters showcase companies whose identities have evolved visually through the introduction of a great name, as well as companies that have developed a visual identity in tandem with a name. Case studies, corresponding side-bars, and tips provide designers with the inspiration and tools they need to find the right approach for their own clients. Seller Inventory # LVN9781592533046

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Book Description Rackport Publishers, 2007. Hardcover. Condition: New. First edition. How to choose a name and create a catchy mark After the business plan, the first step for any new company is choosing a name-a seemingly simple activity which can be extremely challenging. The next and equally challenging step is designing a logo that is eye catching, appropriate, and reflective of the chosen name of the business. Even for the seasoned designer, this is a remarkably difficult task. "Logo Savvy" will help readers understand how to define the right approach and achieve an innovative and unique solution for both the name and the logo design. Chapters showcase companies whose identities have evolved visually through the introduction of a great name, as well as companies which have developed a visual identity in tandem with a name. Case studies, corresponding side bars, and tips provide designers with the inspiration and tools they need to find the right approach for their own clients. Printed Pages: 191. Seller Inventory # 852

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Book Description Rackport Publishers, 2007. Hardcover. Condition: New. First edition. How to choose a name and create a catchy mark After the business plan, the first step for any new company is choosing a name-a seemingly simple activity which can be extremely challenging. The next and equally challenging step is designing a logo that is eye catching, appropriate, and reflective of the chosen name of the business. Even for the seasoned designer, this is a remarkably difficult task. "Logo Savvy" will help readers understand how to define the right approach and achieve an innovative and unique solution for both the name and the logo design. Chapters showcase companies whose identities have evolved visually through the introduction of a great name, as well as companies which have developed a visual identity in tandem with a name. Case studies, corresponding side bars, and tips provide designers with the inspiration and tools they need to find the right approach for their own clients. Printed Pages: 191. Seller Inventory # 852

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