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Unique among branding or creative guideline books, this book examines the enormous influence of both “commercial persuasion” and “societal persuasion” branding—and looks closely at the crucial role creative brand warriors play in building and sustaining winning designs. A primary focus is on exploring what it takes to be a successful creative in the global branding wars as defined by the 12 branding determinants. Global brands, such as Starbucks, Google, Burger King, Delta Airlines, and more, demonstrate the unique traits that make them successful brands.
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Mac Cato founded Cato Gobe in New York in 1985, with Joel Desgrippes in Paris, focused on development of the Emotional Branding concept. Throughout his long career Cato has been an active innovator in his brand consulting programs with many of the world’s leading brand-led businesses, including Mercedes, Ford, General Foods, Nestle, Mars, Coke, Pepsi, Nabisco, Chase, Diners Cub, American Express, Heineken, Budweiser, The Limited, ASDA, Kroger, Safeway, Avon, Elisabeth Arden, Victoria’s Secret, and Brookstone.
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Book Description Rockport Publishers, 2010. Hardcover. Condition: New. Brand new book. Fast shipping form our UK warehouse in eco-friendly packaging. Fast, efficient and friendly customer service. Seller Inventory # 9781592535170N
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Book Description Rockport Publishers, 2010. Condition: New. book. Seller Inventory # M1592535178
Book Description Rockport Pub, 2010. Hardcover. Condition: Brand New. hardcover w/jacket edition. 208 pages. 10.50x9.00x1.00 inches. In Stock. Seller Inventory # zk1592535178
Book Description Rockport Publishers 2010, 2010. Condition: New. New hardback. Some slight shelf/edge wear but content fine and unread. Seller Inventory # A106577
Book Description Rockport Publishers, 2010. Hardcover. Condition: New. Hardcover w/jacket. Seller Inventory # DADAX1592535178