The Language of Graphic Design: An Illustrated Handbook for Understanding Fundamental Design Principles - Hardcover

Poulin, Richard

Hardcover

ISBN 10: 159253676X ISBN 13: 9781592536764

Publisher: Rockport Publishers, 2011

Synopsis

For anyone trying to communicate in a new language, one has to first gain a complete understanding of its fundamentals; the ABC’s of that language—definitions, functions, and usage. The Language of Graphic Design provides graphic design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language—graphic design—what they are, why they are important, and how to use them effectively. Organized by the building blocks of the graphic design language, this reference includes work by some of the most successful and renowned practitioners from around the world and how they have applied these fundamental principles to their work. By examining both student and professional work, this comprehensive handbook is a more meaningful, memorable, and inspiring reference tool for novice design students, as well as young designers starting their careers.

To understand visual communications one has to first understand by seeing. To develop this discipline or visual sense is similar to learning a new language with its own unique alphabet, lexicon (vocabulary), and syntax (sentence structure). This book provides clear, concise information that will enhance visual literacy, while using dynamic, memorable visual references to inspire and reinforce the skill of seeing.

About this title

About the Author:

Richard Poulin is cofounder, design director, and a principal of Poulin + Morris Inc. (http://www.poulinmorris.com), an internationally recognized, multidisciplinary design consultancy located in New York City. His work has been recognized by major design organizations, competitions, and publications including the American Institute of Graphic Arts (AIGA), Communication Arts, Graphis, Library of Congress, Type Director Club, and the New York Art Directors Club. Richard is a Fellow of the Society for Environmental Graphic Design, the organization's highest honor, and is a past President and board member of the New York Chapter of AIGA.

Excerpt. © Reprinted by permission. All rights reserved.:

Paris Diderot Université’s logotype is literally based on an “X marks the spot” graphic representation or, in this case, the intersection of two visual elements or lines creating a singular point. Additionally, the dots of the lowercase i’s in the words Paris and Diderot are shared to create a visual focal point and integration between the two words, providing a much stronger and cohesive unity to the overall message.
- Catherine Zask, Paris, France

About this edition

• Publisher: Rockport Publishers
• Publication date: 2011
• ISBN 10: 159253676X
• ISBN 13: 9781592536764
• Binding: Hardcover
• Number of pages: 288