Essential Elements for Brand Identity: 100 Principles for Designing Logos and Building Brands (Design Essentials)

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9781592537938: Essential Elements for Brand Identity: 100 Principles for Designing Logos and Building Brands (Design Essentials)
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Design terms are often used inconsistently - or just as bad, interchangeably. This leads to confusion for designers as well as clients. New in paperback, Essential Elements for Brand Identity lays a foundation for brand building, defining the tools and building blocks, and illustrating the construction of strong brands through examples of world-class design. It is a one-stop reference for connecting visual design elements for logos to branding concepts, and demonstrates core identity design principles through clear organization and a variety of sources and examples.

Through a cohesive structure that explores broader concepts in relation to graphic identities, identity programs, and brand identities, Essential Elements for Brand Identity links formal design concerns with business issues. Design students and seasoned brand managers alike will appreciate the pragmatic relevance of its content and be inspired by the representative body of work collected and presented throughout the book.

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From the Back Cover:

Design terms are too often used inconsistently, leading to confusion for designers as well as clients. Contrary to common usage, the words "logo," "identity," and "brand" are not interchangeable.
Brand Identity Essentials lays a foundation for brand-building, defining the tools and building blocks, and illustrating the construction of strong brands through examples of world-class design.

  • A one-stop reference for connecting visual design elements for logos to branding concepts.
  • Explores S/M/L (small, medium, and large) dynamics of identity design: graphic identities, identity programs, brand identities.
  • Demonstrates core identity design principles through a clear organizational structure and a variety of sources and examples. 
Brand Identity Essentials celebrates well-executed brand programs as well as really great marks.

About the Author:

Kevin Budelmann is president of Peopledesign, a design strategy firm based in Michigan that helps leaders transform their businesses through Brand Innovation. Yang Kim is the firm's vice president and creative director. Kevin and Yang co-founded the firm in 1997 as BBK Studio, and together they oversaw its successful rebranding as Peopledesign in 2007. Curt Wozniak is a copywriter with Peopledesign; he joined the firm in 2008.

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