Marketing Management, Third Edition

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9781592601363: Marketing Management, Third Edition
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This COMPLETE textbook includes not only the paperback copy textbook new, but also contains the Online Study Guide Edtion. This is a complete interactive study guide with quizing functionality that reports to the instructor. This text also has animated figures and graphs that bring the print graphic to life for deeper understanding. The complete text is available word for word online as well, so you do not have to bring the print copy to class or with you as you travel.

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Among students using the Online Study Guide Edition, 82% found that studying with the online text improved their overall learning experience.

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Other Popular Editions of the Same Title

9781592601370: Marketing Management, Third Edition

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ISBN 10:  1592601375 ISBN 13:  9781592601370
Publisher: Atomic Dog Publishing, 2004
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Kotabe, Masaaki,Czinkota, Michael
Published by Atomic Dog Publishing (2004)
ISBN 10: 1592601367 ISBN 13: 9781592601363
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Michael Czinkota; Masaaki Kotabe
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ISBN 10: 1592601367 ISBN 13: 9781592601363
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