Marketing Management, Third Edition

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9781592601363: Marketing Management, Third Edition

Instructor Required Material

This COMPLETE textbook includes not only the paperback copy textbook new, but also contains the Online Study Guide Edtion. This is a complete interactive study guide with quizing functionality that reports to the instructor. This text also has animated figures and graphs that bring the print graphic to life for deeper understanding. The complete text is available word for word online as well, so you do not have to bring the print copy to class or with you as you travel.

We sell our products to students at a 25% discount for the NEW and complete textbook package.

What do students say about the Atomic Dog Online Study Guide?

Survey Results

80% of students found that the end-of chapter quizzes helped them review and prepare for exams.

Among students using the Online Study Guide Edition, 72% found that interactive figures (animations, video, audio) made concept easier to understand than images or text.

Among students using the Online Study Guide Edition, 82% found that studying with the online text improved their overall learning experience.

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Michael Czinkota; Masaaki Kotabe
Published by Atomic Dog Publishing (2004)
ISBN 10: 1592601367 ISBN 13: 9781592601363
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2.

Michael Czinkota, Masaaki Kotabe
Published by Atomic Dog Publishing (2004)
ISBN 10: 1592601367 ISBN 13: 9781592601363
New Paperback Quantity Available: 1
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Book Description Atomic Dog Publishing, 2004. Paperback. Book Condition: New. 3rd. Bookseller Inventory # DADAX1592601367

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