The term McDonaldization was coined by George Ritzer in 1993 and is a valuable tool for providing a theoretical and practical debate concerning novel and defining features of our contemporary world. The contributors to this collection, academics and writers from three countries, examine the McDonaldization of higher education in contemporary society.
The growing literature on McDonaldization shows the power of the term to describe the extension of industrial rationalization (commodification) to wider society. In the context of higher education, one can see the application of Ritzer's four features of McDonaldization, efficiency, calculability, predictability, and control. For example: higher education is becoming more efficient because it is processing more students by introducing multiple choice exams (US) or by removing exams altogether (UK) and replacing them with forms of continuous assessment, which leads to grade inflation and more students passing. The contributors to this volume, 15 academics and writers from three continents, examine what can be called the McDonaldization of higher education and the impact this has on the idea of the university as a liberal institution primarily engaged in the pursuit of knowledge.
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There are many books on the changing world of higher education and many discussing McDonaldization. This book is the first to bring both discussions together.About the Author:
DENNIS HAYES is Head of the Department of Post-compulsory Education at Canterbury Christ Church University College, Kent, England.
ROBIN WYNYARD is Visiting Lecturer at Canterbury Christ Church University College, Kent, England.
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Book Description IAP LLC, 2006. Paperback. Book Condition: New. Bookseller Inventory # DADAX1593113935
Book Description IAP LLC, 2006. Paperback. Book Condition: New. book. Bookseller Inventory # 1593113935