Hot Button Marketing: Push the Emotional Buttons That Get People to Buy

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9781593375164: Hot Button Marketing: Push the Emotional Buttons That Get People to Buy

Discover the 16 hot buttons that drive consumer behaviour. This work brings consumer behaviour down to a practical level, showing readers how to identify and 'push' consumer hot buttons. Consumers buy products for two reasons, the rational reason and the real reason. "Hot Button Marketing" shows marketers and salespeople how to identify and push the hot buttons that will get consumers to prefer and purchase their products over a competitor's, even if it's a so-called parity product.

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About the Author:

Barry Feig is a leading consumer behaviorist. He has over two decades of experience developing new products and marketing strategies for companies such as American Express, Colgate-Palmolive, and First Brands. He has developed marketing strategies for familiar products such as Glad Lock Storage Bags, Kellogg's Smart Start Cereal, American Express' Gift Cheques, and Ralston-Purina's Kibbles & Chunks. Prior to founding the Center for Product Success, Mr. Feig owned two New York advertising agencies, Ad Ventures and Feig Communications. His clients included IBM, Schenley Distillers, and Curtis Instruments. He lives in Santa Fe, NM.

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Barry Feig
Published by Adams Media (2006)
ISBN 10: 1593375166 ISBN 13: 9781593375164
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Feig, Barry
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Feig, Barry
Published by Adams Media (2006)
ISBN 10: 1593375166 ISBN 13: 9781593375164
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