Primer of Public Relations Research, Second Edition

3.44 avg rating
( 25 ratings by Goodreads )
 
9781593855956: Primer of Public Relations Research, Second Edition

This practical, comprehensive work is widely regarded as the standard course text and practitioner reference on public relations research. Don W. Stacks explains the key role of research in all aspects of contemporary PR practice, from planning a program or campaign to making strategic changes and measuring outcomes. Step-by-step guidelines and tools are provided for using a wide range of qualitative and quantitative methods to accomplish essential research objectives. The book clearly explains technical aspects of data collection and analysis for readers new to measurement and statistics. Every chapter features review questions and a detailed practice problem. A test bank, suggested readings, case studies, and PowerPoint slides are available to instructors using the book in their courses; see the preface for details.

"synopsis" may belong to another edition of this title.

About the Author:

Don W. Stacks, PhD, is Professor of Public Relations and Associate Dean for Faculty Research and Creative Support in the School of Communication at the University of Miami, Coral Gables, Florida. He served as program director from 1995 to 2009. He has written more than 150 scholarly articles and papers and has authored or coauthored seven books on communication topics. Dr. Stacks’s most recent awards include the Public Relations Society of America’s Outstanding Educator, the Jackson Jackson & Wagner Behavioral Science Prize, and the Eastern Communication Association’s Distinguished Research Fellow and Distinguished Teaching Fellow. He was recently elected to the first class of the Institute for Public Relations’ Research Fellows and was selected as a Senior Fellow of the Society for New Communications Research. Dr. Stacks has been an active communication consultant for over 30 years. His areas of expertise include organizational systems assessment, sociological/psychological organizational analysis, media relations, internal organizational communications, and leadership, as well as serving as a trained listening specialist.

Review:

"One of the best public relations textbooks on the market. While social media has changed public relations, research fundamentals have stayed the same. Stacks takes difficult theoretical and statistical concepts and makes them easy to understand, engaging readers through current, practical, and relevant examples. This primer can be used in nearly every communication or business discipline, and is a 'must have' for anyone practicing or learning about public relations."--Tina McCorkindale, PhD, Department of Communication, Appalachian State University

"Many consider Stacks to be the world's leading expert on public relations research methodologies. The second edition of this superb book should be required reading for students and practitioners who want to help our field move away from the archaic, outputs-focused, one-way communication that is publicity and press-agentry, and toward strategic, outcomes-focused, two-way communication."--Donald K. Wright, PhD, College of Communication, Boston University

"Looking through the text, I can't think of any topics that the author overlooked. Everything is fresh and current, which is vital for today's students. The second edition takes an excellent practical introduction to public relations research and improves on it by incorporating recent trends and practical examples to help students and practitioners understand the complexities of the field."--Marcia W. DiStaso, PhD, College of Communications, The Pennsylvania State University

"Stacks provides an informed, in-depth examination of research in the context of public relations. Since research methods are not always favorite topics among practitioners and students, understanding the critical role of research in best practices provides the necessary motivation to delve deep into the subject matter. The chapter on ethical concerns in public relations research is a much-needed contribution."--David M. Dozier, PhD, School of Journalism and Media Studies, San Diego State University

"Stacks has created the central repository of essential knowledge about why and how to conduct research that every public relations professional needs. Grounded in the fundamentals of communications theory, the book not only covers technical research skills, but also shows how to apply research to improve the day-to-day practice of public relations. This clear and practical book should become a standard reference on the desk of every public relations professional and should be required reading in every introductory course in the field."--David Michaelson, PhD, President, Echo Research, Inc., New York



"While designed primarily for the classroom, where it will be welcomed by students and faculty alike. Dr. Stacks' book promises to be the reference of choice for legions of practitioners who studied history, political science or anthropology in college. Why? Because the author has stripped away the gobbledygook of academic research—to the extent that's possible—and created a user-friendly overview of the subject that most practitioners should be able to digest in a long weekend....The Primer of Public Relations Research should be a part of every practitioner's library." (on previous edition) (Public Relations Quarterly 2010-07-15)

"The book's excellent organization makes it easy to use as a reference. If you have a specific question, there is more than likely a section that addresses it in a concise manner." (on previous edition) (The Measurement Standard 2010-07-15)

"About this title" may belong to another edition of this title.

Buy New View Book
List Price: US$ 60.00
US$ 53.75

Convert Currency

Shipping: FREE
From United Kingdom to U.S.A.

Destination, Rates & Speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

Don W. Stacks
Published by Guilford Publications, United States (2010)
ISBN 10: 1593855958 ISBN 13: 9781593855956
New Hardcover Quantity Available: 1
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Guilford Publications, United States, 2010. Hardback. Book Condition: New. 2nd Revised edition. Language: English . Brand New Book. This practical, comprehensive work is widely regarded as the standard course text and practitioner reference on public relations research. Don W. Stacks explains the key role of research in all aspects of contemporary PR practice, from planning a program or campaign to making strategic changes and measuring outcomes. Step-by-step guidelines and tools are provided for using a wide range of qualitative and quantitative methods to accomplish essential research objectives. The book clearly explains technical aspects of data collection and analysis for readers new to measurement and statistics. Every chapter features review questions and a detailed practice problem. A test bank, suggested readings, case studies, and PowerPoint slides are available to instructors using the book in their courses; see the preface for details. Bookseller Inventory # AA69781593855956

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 53.75
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

2.

Stacks, Don W.
Published by Guilford Press (2010)
ISBN 10: 1593855958 ISBN 13: 9781593855956
New Quantity Available: 2
Seller:
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description Guilford Press, 2010. HRD. Book Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Bookseller Inventory # FT-9781593855956

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 48.80
Convert Currency

Add to Basket

Shipping: US$ 11.87
From United Kingdom to U.S.A.
Destination, Rates & Speeds

3.

Don W. Stacks
Published by Guilford Publications, United States (2010)
ISBN 10: 1593855958 ISBN 13: 9781593855956
New Hardcover Quantity Available: 1
Seller:
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description Guilford Publications, United States, 2010. Hardback. Book Condition: New. 2nd Revised edition. Language: English . Brand New Book. This practical, comprehensive work is widely regarded as the standard course text and practitioner reference on public relations research. Don W. Stacks explains the key role of research in all aspects of contemporary PR practice, from planning a program or campaign to making strategic changes and measuring outcomes. Step-by-step guidelines and tools are provided for using a wide range of qualitative and quantitative methods to accomplish essential research objectives. The book clearly explains technical aspects of data collection and analysis for readers new to measurement and statistics. Every chapter features review questions and a detailed practice problem. A test bank, suggested readings, case studies, and PowerPoint slides are available to instructors using the book in their courses; see the preface for details. Bookseller Inventory # AA69781593855956

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 61.10
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Don W. Stacks
Published by Guilford Press
ISBN 10: 1593855958 ISBN 13: 9781593855956
New Hardcover Quantity Available: 5
Seller:
THE SAINT BOOKSTORE
(Southport, United Kingdom)
Rating
[?]

Book Description Guilford Press. Hardcover. Book Condition: New. New copy - Usually dispatched within 2 working days. Bookseller Inventory # B9781593855956

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 54.34
Convert Currency

Add to Basket

Shipping: US$ 9.16
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

Don W. Stacks
Published by Guilford Publications 2010-09-15, New York |London (2010)
ISBN 10: 1593855958 ISBN 13: 9781593855956
New Hardcover Quantity Available: 1
Seller:
Blackwell's
(Oxford, OX, United Kingdom)
Rating
[?]

Book Description Guilford Publications 2010-09-15, New York |London, 2010. hardback. Book Condition: New. Bookseller Inventory # 9781593855956

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 55.70
Convert Currency

Add to Basket

Shipping: US$ 7.92
From United Kingdom to U.S.A.
Destination, Rates & Speeds

6.

Stacks PhD, Don W.
Published by The Guilford Press
ISBN 10: 1593855958 ISBN 13: 9781593855956
New Hardcover Quantity Available: 1
Seller:
Cloud 9 Books
(Wellington, FL, U.S.A.)
Rating
[?]

Book Description The Guilford Press. Hardcover. Book Condition: New. 1593855958 New Condition. Bookseller Inventory # NEW7.0719507

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 59.99
Convert Currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, Rates & Speeds

7.

Stacks PhD, Don W.
Published by The Guilford Press (2010)
ISBN 10: 1593855958 ISBN 13: 9781593855956
New Hardcover Quantity Available: 2
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description The Guilford Press, 2010. Hardcover. Book Condition: New. Never used!. Bookseller Inventory # P111593855958

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 65.91
Convert Currency

Add to Basket

Shipping: US$ 1.99
Within U.S.A.
Destination, Rates & Speeds

8.

STACKS, DON W.
Published by Guilford Press (2010)
ISBN 10: 1593855958 ISBN 13: 9781593855956
New Hardcover Quantity Available: 1
Seller:
Herb Tandree Philosophy Books
(Stroud, GLOS, United Kingdom)
Rating
[?]

Book Description Guilford Press, 2010. Hardback. Book Condition: NEW. 9781593855956 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Bookseller Inventory # HTANDREE0177809

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 61.15
Convert Currency

Add to Basket

Shipping: US$ 10.55
From United Kingdom to U.S.A.
Destination, Rates & Speeds

9.

Stacks Don W.
Published by Guilford Publications, Incorporated
ISBN 10: 1593855958 ISBN 13: 9781593855956
New Quantity Available: 3
Seller:
Majestic Books
(London, ,, United Kingdom)
Rating
[?]

Book Description Guilford Publications, Incorporated. Book Condition: New. pp. 367. Bookseller Inventory # 6599421

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 64.90
Convert Currency

Add to Basket

Shipping: US$ 7.26
From United Kingdom to U.S.A.
Destination, Rates & Speeds

10.

Don W. Stacks PhD
Published by The Guilford Press (2010)
ISBN 10: 1593855958 ISBN 13: 9781593855956
New Hardcover Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description The Guilford Press, 2010. Hardcover. Book Condition: New. Second Edition. Bookseller Inventory # DADAX1593855958

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 68.51
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book