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What's true for training great trial lawyers is true for all winning presentors. According to renowned trial attorney and bestselling author Gerry Spence, presenting a case before decisionmakers is not simply a technique but an occasion for summoning your deepest reserves to advocate on behalf of something crucial. Here, Spence combines a rich exploration of truth, fairness, and emotional honesty with practical advice gleaned from a lifetime of hard-earned legal triumphs to show what makes a strong, persuasive presentation. Spence’s essentials include:
- Preparing the powerperson to accept your case
- Owning your feelings
- Being “in the moment”
- The power of fear--ours and theirs
- Making an effective closing argument
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"Spence has become the Socrates of Jackson Hole."
-Larry McMurtry, author of Lonesome Dove
"Spence is one of America's last true originals-a man who thinks as brilliantly as he lives, who writes as compellingly as he talks, and who practices law as faithfully as most people practice religion."
"How to Argue and Win Every Time is more than just a book about argument; it's the outline on how to live."
"Spence's prose is pointedly sharp in essence and displays unself-consciously his own flamboyant personality. Rises above the herd in the conduct-of-life genre."
Gerry Spense is the author of numerous books including the New York Times bestseller How to Argue and Win Every Time. He lives in Jackson, Wyoming.
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