TRUMPNATION: The Art of Being The Donald [ABRIDGED]

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9781594830846: TRUMPNATION: The Art of Being The Donald [ABRIDGED]
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Drawing on interviews with colleagues and with Trump himself, the author journeys behind the image and the myths to provide a study of the colorful and contradictory world of billionaire real-estate mogul Donald Trump.

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About the Author:

Timothy L. O'Brien is an award-winning author and journalist with more than 20 years of experience at leading media enterprises, including Bloomberg LP, The New York Times, Wall Street Journal and HuffPost.
He's currently the executive editor of Bloomberg LP's two premier public policy, politics and business commentary platforms: View and Gadfly. O'Brien edited a series on wounded war veterans that won a Pulitzer Prize in 2012. He's also the recipient of a 1999 Loeb Award for Distinguished Business and Financial Journalism and is the author of three books. He was a reporter and a senior editor at The New York Times, where he oversaw the Sunday Business section and helped lead a team of reporters that was a Pulitzer Prize finalist in Public Service for a series of articles about the 2008 financial crisis. The same series received a Loeb Award in 2009. O'Brien is the author of two non-fiction books -- TrumpNation: The Art of Being the Donald and Bad Bet: The Inside Story of the Glamour, Glitz and Danger of America's Gambling Industry.
He is also the author of an historical novel, The Lincoln Conspiracy. Donald Trump sued O'Brien for libel in 2006. Trump lost.

From Publishers Weekly:

Donald Trump, entrepreneur, television star and powerful brand selling suits, perfume and quixotic dreams of fortune in his name, asks in this engrossing romp, "What is it about me that gets Larry King his highest ratings?" O'Brien, a New York Times investigative reporter who has reported on Trump's ups and downs, answers that question in this instructive tongue-in-cheek primer for would-be Trumps. Sometimes hilarious quizzes summarizing the main points of each chapter demonstrate Trump's audacity, itinerant poor judgment and the kind of hubris one can only stand back and watch with astonishment and a sort of clandestine admiration. O'Brien chronicles Trump's rise, fall and rise again from both public favor and the Forbes rich list, and deftly balances irreverence and respect for his subject. The star of The Apprentice appears alternately arrogant and (nearly) humble, whether he is popping Oreos while watching Pulp Fiction on his private jet, discussing the "emotional business" of selling hotels, or dismissing the lure of the jet set. O'Brien's reportorial style, peppered with wit and irony, is the perfect base to Trump's acidic persona; he is the straight man to this contemporary P.T. Barnum. In between, there are lessons to be learned, regardless if the reader ever gets to apply them, for instance: be outrageous in your demands and keep a straight face. That may be hard to do while reading this book, but, as Trump might spin it, that's not necessarily a bad thing.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

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