Descubra sus Fortalezas de Emprendedor (Spanish Edition)

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9781595620880: Descubra sus Fortalezas de Emprendedor (Spanish Edition)
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Descubra sus Fortalezas de Emprendedor delves into the psychology of the entrepreneur. Gallup research shows that decisions and actions, influenced by the personality of the entrepreneur, affect the survival and growth of the venture.

Descubra sus Fortalezas de Emprendedor is about understanding what drives entrepreneurs to start, sustain, and grow a successful company. What are the personality characteristics and behaviors that lead to venture creation and success? Can one learn to be an entrepreneur, or are you born with it? The book attempts to answer these questions with the hope that if you are planning to start a business or are managing one, you can discover your entrepreneurial talents and in the process, increase your potential to start or grow your venture.

Written in an engaging, conversational style, Descubra sus Fortalezas de Emprendedor includes strategies and action items for building successful ventures. It also features an online test that measures readers’ entrepreneurial potential.

Descubra sus Fortalezas de Emprendedor is meant for several audiences from those who are planning to start or grow a business to investors and coaches who can help identify talent and then foster and support that talent to start or grow a business.

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From the Inside Flap:


Who has the most talent for building and sustaining a business?

How can we find these people who are so crucial to the future of the American and global economies?

What are the personality characteristics and behaviors that lead to business building and success?

Descubra sus Fortalezas de Emprendedor delves into the psychology of the entrepreneur. Gallup research shows that decisions and actions, influenced by the personality of the entrepreneur, affect the survival and growth of any venture.

Building on the runaway success of StrengthsFinder 2.0, which has sold more than 4 million copies, Descubra sus Fortalezas de Emprendedor focuses on the world’s rare business builders and what drives them to start, sustain, and grow a successful company.

In the book, Gallup Chairman Jim Clifton, author of The Coming Jobs War, trumpets the essential role entrepreneurs play in reviving the American and global economies. And Sangeeta Bharadwaj Badal, Ph.D., primary researcher for Gallup’s Entrepreneurship and Job Creation initiative, spells out the 10 talents of successful entrepreneurs.

The book includes strategies and action items for building successful ventures. It also features an online test that measures readers’ entrepreneurial potential.

Written for mentors and coaches of entrepreneurs and for investors and entrepreneurs who want to start or grow a business Descubra sus Fortalezas de Emprendedor helps readers find, engage, and develop the unsung heroes of the global economy.

About the Author:

Jim Clifton is Chairman and CEO of Gallup and author of The Coming Jobs War. His most recent innovation, the Gallup World Poll, is designed to give the world’s 7 billion citizens a voice in virtually all key global issues. Under Clifton’s leadership, Gallup has expanded from a predominantly U.S.-based company to a worldwide organization with 40 offices in 30 countries and regions. Clifton is also the creator of The Gallup Path, a metric-based economic model that establishes the linkages among human nature in the workplace, customer engagement, and business outcomes. This model is used in performance management systems in more than 500 companies worldwide.

Sangeeta Bharadwaj Badal, Ph.D., is the primary researcher for Gallup’s Entrepreneurship and Job Creation initiative. Dr. Badal is responsible for translating research findings into interventions that drive small-business growth. Her research has appeared in the Gallup Business Journal, Forbes, The Huffington Post, and The Washington Post. Dr. Badal has worked with many profit and nonprofit organizations on issues related to employee engagement, talent, performance management, and gender issues in workplace. She is the author of the book Gender, Social Structure and Empowerment: Status Report of Women in India, which analyzes the complex and multilayered processes that affect women’s position in India. Dr. Badal earned her doctorate in anthropology and geography from the University of Nebraska-Lincoln (UNL).

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