Leading a Marketing Team: Top Executives on Designing & Implementing Strategic Marketing Initiatives (Inside the Minds)

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9781596222632: Leading a Marketing Team: Top Executives on Designing & Implementing Strategic Marketing Initiatives (Inside the Minds)

Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world’s most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author was hand-picked by the Inside the Minds editorial board to author a chapter for this book. Chapters Include: Stewart Schaffer, Chief Marketing Officer, Lazydays RV Center – “Effective Marketing Strategies for a Radically Changing World”; Cathy L. Lewis, Senior Vice President, Marketing, IKON Office Solutions – “Charting Direction, Driving Growth, and Managing the Brand”; Richard J. Seif, Vice President of Sales and Marketing, The Lincoln Electric Company – “A Sound, Simple Strategy”; Thomas H. Hansen, System Vice President, Strategy & Business Development, Provena Health – “Marketing in the Health Care Industry”; Ed Herbert, Vice President, Mountain States Health Alliance – “Being a Servant Leader”; Theresa McLaughlin, Executive Vice President, Citizens Financial Group – “More than Marketing”; Sharon Jenkins, Senior Vice President, Marketing & Communications, SCANA Corporation – “Marketing Leadership and the Bottom Line”; Dr. Lawrence D. Thompson, Senior Vice President & Chief Global Marketing Officer, LexisNexis – “Understanding the Big Picture”; Sean Fanning, Senior Vice President, Marketing & Communications Worldwide, Avnet – “It’s All About Results”; Arun Sinha, Chief Marketing Officer, Pitney Bowes Inc. – “The Value of Brand”; Thomas Nightingale, Vice President, Corporate Marketing, Schneider National Inc. – “Anticipating the Elements of Risk”; Todd VanderVen, VP and General Manager, Programs, Marketing, and Business Development, Kodak Health Group – “Marketing from a Strategic Standpoint”; Jeffrey L. Bowlby, Senior Vice President, Chief Marketing Officer, ProAssurance Corporation – “Maintaining the Corporate Vision”; Scott Fuson, Chief Marketing Officer, Dow Corning Corporation – “The Value is in the Paradox”; DeAnne R. Anderson Boegli, National Brand Manager, TDS Telecom – “Delighting Our Customers.”

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Aspatore Books Staff, aspatore.com
Published by Aspatore Books (2005)
ISBN 10: 1596222638 ISBN 13: 9781596222632
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Book Description Aspatore Books, 2005. Book Condition: Very Good. Former Library book. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP76565607

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