By 2007, 77% of internet users over the age of 13 about 131.3 million people will shop online. In these tutorials, instructor Lawrence Cramer helps give business owners the tools to harness this market effectively. Using an in-depth case study and other varied examples, Lawrence demonstrates how to seamlessly create and incorporate a shopping cart and back end to support online customers. Building an Online Shopping Cart covers everything from the general concepts of e-commerce to the nitty-gritty of setting up and customizing credit card and order processing features. The training also covers security, customer privacy, building a store, and developing and integrating customer service and policies.
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Each lynda.com CD/DVD course offers hours of training movies that you watch on your computer. The movies are recorded in pixel-perfect quality, and include the authors' narration and movements as they teach the subject matter. Courses include the same project files that the instructors use, so you can follow along at your own pace. lynda.com tutorials are great for visual learners and people who like to learn by doing. Topics include software applications, workflow optimization, tips and techniques, and much more. Play, fast-forward, and rewind for easy learning.About the Author:
Lawrence Cramer has over 25 years of experience in marketing, advertising, and design. For the last decade he has focused on the web, his key interests being dynamic web design, development, and e-commerce. He has written numerous articles on these subjects for regional business publications and for the Adobe Developer Center. He speaks at web development conferences and teaches college courses on several Adobe products. Lawrence is an Adobe Community Expert, the CEO of Application Dynamics Inc., and the founder of Cartweaver.com. When he s not in front of a computer screen, you ll find him and his wife of 30-plus years behind the handlebars of a sport touring motorcycle seeing the sights of the Pacific Northwest.
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