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The goal of this Video Leadership Seminar is to provide lawyers with essential information for negotiating and settling trademark cases. The DVD is viewable on any computer or iPod (that supports video) and features 60 minutes of live video with Bruce R. Ewing of Dorsey & Whitney LLP, sharing her knowledge of and experience with trademark law. The Video Leadership Seminar provides specific resources such as successful legal strategies, settlement and negotiation strategies and experiences dealing with different situations.
Topics covered in the Video Leadership Seminar include:
The impact of technology on trademarks
Effect of global commerce on US trademark laws
Negotiation and settlement strategies
Laws governing the situation
Samples of the types of questions answered in the Video Leadership Seminar include:
What are the most significant points of trademark law that must be carefully explained to your client? Why?
How has technology influenced trademark litigation? What court decisions are being influenced by modern technology?
How has global commerce impacted U.S. trademark law? Is the industrial property of U.S. firms adequately protected? How?
What assessment tools are used to evaluate the urgency of the potential infringement claim? Who is called upon to help during the early stages?
What techniques are used to establish trademark rights for non-conventional trademarks? How do these techniques differ from conventional trademark techniques?
Which experts are instrumental when the trademark claim involves unique industries?
What calculations are important for assessing damages? How are future or potential damages valued? What arguments are used to contest the opponent's damage calculations?
What negotiation strategies are most effective when defending an infringement claim? What settlement terms are preferred by the defense? Why?
How do negotiation tactics for the plaintiff change when the trademark is not registered? What methods are used to establish a strong negotiating position under these circumstances?
What creative settlement options exist for international firms? How can you negotiate trademark rights across borders and satisfy both parties? When is it best to take a rigid position?
About Bruce R. Ewing
Mr. Ewing s principal area of focus is in the litigation of intellectual property disputes, primarily in the fields of trademarks and copyrights. He has represented numerous companies, both large and small, in the prosecution and defense of claims for trademark and trade dress infringement, trademark counterfeiting, trademark dilution, cybersquatting, copyright infringement and false advertising. Mr. Ewing also focuses on entertainment-related commercial disputes and has represented numerous theatrical producers, publishers and entertainment figures in cases involving claims for breach of contract, fraud, tortious interference, libel and related causes of action. Other experience includes counseling regarding various intellectual property matters, the prosecution of applications for trademark and copyright registration, licensing matters and a broad range of general commercial litigation.
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