El Punto Clave (The Tipping Point. How Little Things Can Make a Big Difference) (Spanish Edition)

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9781598208276: El Punto Clave (The Tipping Point. How Little Things Can Make a Big Difference) (Spanish Edition)
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The Tipping Point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. In this widely acclaimed New York Times® bestseller, Gladwell explores and brilliantly illuminates the tipping point phenomenon, and looks at why major changes in our society so often happen suddenly and unexpectedly. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. An intellectual adventure story and a road map to change, with a profoundly hopeful message that one imaginative person applying a well-placed lever can move the world. Description in Spanish:En esta obra revolucionaria, que sigue ocupando los primeros puestos en las listas de ventas de Estados Unidos, Gladwell analiza la trayectoria de varios productos y tendencias de gran éxito hasta descubrir cómo y por qué se alcanza el punto de inflexión a partir del cual algo se convierte en un fenómeno de masas: la clave del éxito. Gladwell nos presenta a personas responsables de difundir nuevas ideas y tendencias -los creadores naturales del boca a oreja- y examina la moda, los programas infantiles de televisión, la conducta de los fumadores y hasta la publicidad directa, con el fin de dilucidar el proceso del contagio de ideas.

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About the Author:

Malcolm Gladwell has been a staff writer with the New Yorker since 1996. He is a former writer at the Washington Post and served as the newspaper s New York City bureau chief. He has won a National Magazine Award, and in 2005 he was named one of Time magazine s 100 Most Influential People. He is the author of four books: The Tipping Point: How Little Things Make a Big Difference, Blink: The Power of Thinking without Thinking, and Outliers: The Story of Success, all of which were #1 New York Times bestsellers. His book What the Dog Saw is a compilation of stories published in the New Yorker. Gladwell graduated from the University of Toronto, Trinity College, with a degree in history. He was born in England, grew up in rural Ontario, and now lives in New York City.

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