'Motivation' shows readers how to bring forth the best efforts from others and from themselves, and outlines the process of motivation and, more importantly, how to apply it.
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Tom Gorman has written or collaborated on more than fifteen business books and his articles have appeared in Business Marketing magazine and the New York Sunday Times. He holds an MBA from New York University's Stern School of Business. Prior to becoming a full-time author, Tom worked in Fortune 500 companies and smaller businesses as a banker, manager of product development, executive recruiter, and marketing consultant. He lives in Boston.
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