Street Smart Franchising

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9781599180212: Street Smart Franchising
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The truth you need to know before you buy a franchise

This straight-shooting franchise guide goes beyond the “how-to” to teach you what to expect when starting a franchise. Real-life stories from the trenches illustrate to you how to cope with the difficulties a franchise presents. Smart Franchising reveals the personality types most likely to succeed at franchising and warns you about the character traits that may increase the risk of failure. Plus, it offers an in-depth look at what happens during the research and investigation of a franchise, something glossed over in most franchise books.

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McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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Vital reading for our franchisees. I'm so convinced that I've purchased 2000 copies to give a copy to each! -- John Hewitt, CEO of Liberty Tax Service

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