Outcome-Based Marketing: New Rules for Marketing on the Web

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9781599184180: Outcome-Based Marketing: New Rules for Marketing on the Web
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With the support of illustrations, examples, case studies and downloadable resources and tools, learn how to zero in on your online marketing goals, choose the best marketing tactics, and integrate timeless and new media techniques and more— and how to immediately implement them. From developing compelling content and discovering where to reach prospects on the web to leveraging social media and turning potential clients into paying customers, this action-packed guide covers it all.

Leavy also takes you beyond your online efforts, and discloses the top business and marketing components that should be tracked and identifies common issues and solutions that most businesses face while implementing their online marketing plans.

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From the Back Cover:


Market. Succeed. Repeat.

Can you measure the progress of your online campaigns in finite numbers? What percentage of your website traffic is converted into sales? What is your cost-per-conversion rate? If you don’t already know the answers to these questions, don’t worry?you will.

Internet strategist John D. Leavy challenges you to take a new approach to your online marketing?shifting from doing more, to doing more of what works. Using Leavy’s outcome-based strategies, learn how to create dynamic marketing campaigns integrating metrics and milestones for continuous success. Leavy invites you to uncover the absolutes behind building massive online awareness, attracting your target audience, and capturing online sales.

About the Author:

John D. Leavy is the founder of InPlainSite Marketing, www.inplainsitemarketing.com, a leading internet presence management firm, where he specializes in developing strategies related to strategic marketing, pay-per-click advertising, social media, web design, and search engine optimization.

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