Ultimate Guide to Pinterest for Business (Ultimate Series)

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9781599185088: Ultimate Guide to Pinterest for Business (Ultimate Series)
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With 4,000 percent growth in just six months, 17 million + users, and a record for more referral traffic than YouTube, Google+, and LinkedIn combined, Pinterest delivers an unbelievable opportunity for business owners and marketers like you . . . if you know how to effectively use it. Karen Leland acquaints you with the newest social media kid on the block, covering:

the ins and outs of signing up and getting started
building boards that get noticed, drive traffic, and convert fans into customers
creating a Pinterest community through power connections, contests, social media outreach, and smart pinning strategies
strategies for becoming a power Pinterest user and creating an enthusiastic following
best practices for pins that promote, including image optimization, consistent branding, social media integration, and high-value content
Pinterest etiquette

Learn to expand your business and brand’s success one pin at a time.

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From the Back Cover:


PIN YOUR WAY TO PROFITS

How would you like to share your brand, service or products with millions of prospects who are eager to learn more, likely buy, and happy to repin (refer) for thousands of others to see? Pinterest offers this and more.

Bestselling author Karen Leland uncovers the opportunities hiding within this social media phenomenon and reveals what you need to know to participate, promote, and ultimately, profit from Pinterest. Using simple steps, and business-specific applications and solutions, learn how to set up an attractive company profile, reach and engage your target market, identify new markets, develop an enthusiastic following, enhance your reputation, and so much more.

About the Author:

Karen Leland (Tiburon, CA) is the best-selling author of seven books and a freelance writer who has been published in Self, Woman’s Day, Spirituality & Health, Entrepreneur, the Los Angeles Times, and others. The founder of Sterling Consulting and Marketing Group, her clients have included Apple Computer, American Express, Marriott Hotels, Johnson & Johnson and others.

Leland is also a popular speaker for business groups including the Young Presidents' Organization, American Management Association and Direct Marketing Association. She is a frequent guest of the media and has been interviewed for her expertise by The New York Times, Fortune, Inc., Oprah, The Today Show, CNN, The Wall Street Journal, and others. Leland has also written extensively for the online market with featured articles in CNBC.com, All Business.com, Salon.com, The Huffington Post and PsychologyToday.com.

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