Ronald L. Bond Retail in Detail

ISBN 13: 9781599185118

Retail in Detail

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9781599185118: Retail in Detail

Since it was first published, Retail in Detail has helped tens of thousands of retail business owners successfully start and run their businesses. It has established a reputation as a no-nonsense, down-to-earth guide for small retailers. This fifth edition has been fully updated for today’s rapidly changing retail environment in the Internet age. A new chapter contains specific tips on using the Internet for marketing and two-way communication with customers. New sections cover becoming an e-tailer, including choosing a domain name, processing credit cards, shipping and receiving, and other Internet-specific issues. Brick-and-mortar retailers learn how to assess product vulnerability to competition from Internet businesses. This essential reference contains many specific examples and case studies, based on the author’s experiences starting and successfully operating three retail stores and a bed and breakfast, as well as on the experiences of dozens of successful entrepreneurs. Worksheets can be used by beginning retailers to plan for and operate their business.

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From the Back Cover:


If Retailing Is Your Dream, This Is the Guide To Help You Reach It

Knowing that your success depends on the details, experienced retail entrepreneur Ronald L. Bond leaves no question unanswered when it comes to reaching your dream of starting and running your own retail business. Bond provides comprehensive, step-by-step instructions, from planning the launch of your business to running your new venture. Learn how to:
?Budget for startup and establish a financial plan
?Select the ultimate location and develop your brand image
?Select, price and market your product
?Manage inventory to decrease expenses
?Use smart phone apps and other technology to stay efficient and competitive
?Meet legal and regulatory requirements
?Manage your daily operations

Sparing you the trial and error that comes with starting a retail business from scratch, Bond shares firsthand experiences, lessons learned, and informative anecdotes that have helped thousands of aspiring retail entrepreneurs just like you!

?Retail in Detail is the most informative book I have read to date. [With] all the information out there to help you decide what to do and when, it gets a bit overwhelming. This book broke down very important points and explains them in detail?”
?Customer review, Amazon.com

??Bond offers convenience and genuine value to readers looking for a concise and thorough introduction to the retail enterprise?Realism and pragmatism are the shining virtues of Retail in Detail.”
? Evelyn Lager, ASD/AMD Trade News

About the Author:

Ronald L. Bond has 35 years of experience as a CEO, small-business owner, manager, and consultant. He has successfully started and operated retail gift stores and a B&B. He lives in Harrison, AR.

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Book Description Entrepreneur Press, United States, 2013. Paperback. Book Condition: New. 4th edition. Language: English . Brand New Book. Since it was first published, Retail in Detail has helped tens of thousands of retail business owners successfully start and run their businesses. It has established a reputation as a no-nonsense, down-to-earth guide for small retailers. This fifth edition has been fully updated for today s rapidly changing retail environment in the Internet age. A new chapter contains specific tips on using the Internet for marketing and two-way communication with customers. New sections cover becoming an e-tailer, including choosing a domain name, processing credit cards, shipping and receiving, and other Internet-specific issues. Brick-and-mortar retailers learn how to assess product vulnerability to competition from Internet businesses. This essential reference contains many specific examples and case studies, based on the author s experiences starting and successfully operating three retail stores and a bed and breakfast, as well as on the experiences of dozens of successful entrepreneurs. Worksheets can be used by beginning retailers to plan for and operate their business. Bookseller Inventory # AA99781599185118

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Book Description Entrepreneur Press, United States, 2013. Paperback. Book Condition: New. 4th edition. Language: English . Brand New Book. Since it was first published, Retail in Detail has helped tens of thousands of retail business owners successfully start and run their businesses. It has established a reputation as a no-nonsense, down-to-earth guide for small retailers. This fifth edition has been fully updated for today s rapidly changing retail environment in the Internet age. A new chapter contains specific tips on using the Internet for marketing and two-way communication with customers. New sections cover becoming an e-tailer, including choosing a domain name, processing credit cards, shipping and receiving, and other Internet-specific issues. Brick-and-mortar retailers learn how to assess product vulnerability to competition from Internet businesses. This essential reference contains many specific examples and case studies, based on the author s experiences starting and successfully operating three retail stores and a bed and breakfast, as well as on the experiences of dozens of successful entrepreneurs. Worksheets can be used by beginning retailers to plan for and operate their business. Bookseller Inventory # AA99781599185118

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Book Description Entrepreneur Press, 2013. Book Condition: New. 2013. Fifth Edition. Paperback. Helps retail business owners successfully start and run their businesses. This fifth edition includes expanded information on consumer purchasing and apps. It also features a chapter containing specific tips on using the internet for marketing and two-way communication with customers. Num Pages: 260 pages, Worksheets. BIC Classification: KJ; KNPR. Category: (G) General (US: Trade). Dimension: 228 x 162 x 16. Weight in Grams: 389. . . . . . . Bookseller Inventory # V9781599185118

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