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Jim Owen leads a massively successful seminar that is in huge demand by financial groups, teachers’ organizations, and professional associations. His first book, Cowboy Ethics, has sold more than 60,000 copies in two years. Now Owen continues his nonpartisan message, offering the legacy of the cowboy as a model of accessible, positive qualities that all can agree on, regardless of religion or political persuasion.
This new book explains the enduring values he observed in cowboys, ones that can lead us to personal and professional fulfillment: a can-do” spirit, authenticity, courage, strength of character, humbleness, chivalry, and heart. Accompanied by striking full-color photos, this motivational guide is the only book of its kind, and it will inspire readers from all walks of life in the tradition of best sellers such as Fish!, Good to Great, and Think and Grow Rich.
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Americans are known for being optimists, but it doesn't take a cynic to see that our country is seriously off-track. We're upset by greedy corporate executives, who line their own pockets at others' expense; we're disgusted by gutless politicians, who pander to special interest groups; and we're appalled by a culture that glorifies materialism and self-gratification. It's as if "What's in it for me?" were our national motto. No wonder so many of us feel a deep yearning for a simpler time when civility was the norm and a handshake could seal any deal.
We can't turn back the clock or legislate our way out of society's malaise. But here's what we can do: Look to the bedrock values all Americans share. We many never agree on Iraq, abortion, or how to boost our economy, but surely we can agree that "Our word should be our bond."
For a definition of those shared values, we need to look no further than the Cowboy Way. Living by a code that centers on principles like honesty, loyalty, and courage, the working cowboy is an enduring American hero--one providing just the kind of inspiration our country needs to find unity and hope in these troubled times.
It's not too late for us to get back to the qualities that made America great. Cowboy Values gives us a great place to start.
James P. Owen has been an investment manager for 35 years and is also owner and partner in Austin Capital Management. He has written two books and currently makes more than sixty speaking appearances every year. He lives in Austin, Texas.
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