If you?re an author, the brand new ?From Book to Bestseller?An Insider's Guide to Publicizing and Marketing Your Book? unlocks the door to the ?Publicity Kingdom.? This guide will help you discover the crown jewels of PR and book marketing. Written by media-relations specialist and internationally recognized book marketing expert Penny C. Sansevieri, From Book to Bestseller is the definitive how-to-guide for marketing and publicizing your book. Like many other marketing books in this space, From Book to Bestseller begins by offering tips, insider secrets, and media contact information. But that's where From Book to Bestseller takes off and leaves the others behind. In Book to Bestseller, you?ll uncover pearls that most authors overlook?for example, how to secure special sales and develop spin-off products. Sansevieri shares her extensive experience and know-how to show you how to unearth the right media outlets for your book and how to pitch them to succeed.
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Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. Her company is one of the leaders in the publishing industry and has developed some of the most cutting-edge book marketing campaigns. She is the author of five books, including Book to Bestseller which has been called the ""road map to publishing success."" AME is the first marketing and publicity firm to use Internet promotion to its full impact through The Virtual Author Tour?, which strategically works with message boards, blogs, ezines, and relevant sites to push an authors message into the virtual community and connect with sites related to the book's topic, positioning the author in his or her market.Review:
""Today's writers need marketing savvy more than ever before. For everything authors need to know from the get-go to Oprah, From Book to Bestseller is the best answer to the question, 'I'm an author, now what?'"" -- Katharine Sands ""Agent Provocateur for Making the Perfect Pitch: How to Catch a Literary Agent's Eye (Billboard)""
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