The Heart of Marketing: Love Your Customers and They Will Love You Back

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9781600375590: The Heart of Marketing: Love Your Customers and They Will Love You Back
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This book is about marketing. But more important, this is a book about you, the soft sell marketer--your desire, as a service provider or care-giver, to market and sell your products and services online or off without compromising your personal or professional values. In short, it's about putting your heart into marketing.

This book:

Validates the power of heart-to-heart connections that lead to emotional authenticity and marketing believability, taking sales beyond mere commercial transactions into long-term customer relationships;

Presents the principle that Selling Is Spiritual Service, healing the split soft sell marketers often feel between spirituality and sales;

Sheds light on the internal aspects of marketing beginning with integrity and ending with a balance between commerce and conscience.

Will open and inspire your soft sell imagination, setting the foundation for you to understand and profit from the practice of soft sell marketing.

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Book Description:

Before Judith and Jim wrote The Heart of Marketing they lived it every day. They're real experts in both the heart and marketing. You need to read this book and discover how to market products with integrity, consciousness, and pride. It will strengthen your business, support your soul, and bring your customers the care and concern they need to keep them loyal to you for a lifetime.

About the Author:

Judith Sherven, Ph.D. and James Sniechowski, Ph.D. are best known for their work in the study and understanding of differences in relationships. Judith is a clinical psychologist and Jim is the founder of the Menswork Center in Santa Monica, California. They have appeared on over 250 television and radio shows as guest experts and provide relationship training nationally and internationally for both couples and singles.

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