What Is a Corporate Creative?
There is no unique branch of design known as in-house design, nor skills possessed solely by in-house designers. The corporate creative is a designer who simply works in an in-house environment. While there are benefits to working in a corporate environment (access to more resources, greater security, better benefits, more regular hours and camaraderie), in-house designers also have to deal with many frustrating and demoralizing challenges.
This book focuses on key strategies and tactics to help you establish yourself and your team as powerful players in your company. Experienced in-house designer Andy Epstein shows you how to:
Surviving--and more importantly, succeeding--as a creative in the corporate environment requires you to be a project manager as well as a designer, a businessperson as well as a creative. The Corporate Creative provides all the tools you need to achieve success.
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In-house designer Andy Epstein is the co-founder of InSource, a non-profit group dedicated to providing resources and information to in-house design managers. Andy is a frequent writer and speaker—including in HOW magazine and at the HOW Conference—on matters of interest to corporate creatives. He chairs the AIGA Corporate Design Task Force.
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Book Description HOW Books, 2010. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P111600614183
Book Description HOW Books. PAPERBACK. Book Condition: New. 1600614183 New Condition. Bookseller Inventory # NEW7.0735464
Book Description HOW Books, 2010. Paperback. Book Condition: New. Bookseller Inventory # DADAX1600614183
Book Description HOW Books, 2010. Paperback. Book Condition: New. book. Bookseller Inventory # M1600614183