Strategies for Superior Cardiovascular Service Line Performance

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9781601467508: Strategies for Superior Cardiovascular Service Line Performance

Redefine value, drive excellence, and keep market share in your cardiovascular service line

New approaches to payment, more educated consumers, mandatory outcomes reporting, competition from outpatient settings, and payers' focus on greater value are rapidly changing the market dynamics for cardiovascular services. To succeed in this targeted and competitive environment it is imperative that senior leaders redefine their organizations' value through quality, efficiency, and patient satisfaction.

Strategies for Superior Cardiovascular Service Line Performance delivers sound strategy and business guidance for driving excellence in cardiovascular service line development and management. Through industry experience and discussion of best practices, readers will hear from top cardiovascular service line experts with a roadmap to:

- Promote strong physician-hospital relationships through favorable alignment models
- Learn keys to creating sustainable physician employment arrangements
- Create a strategic plan that defines the key elements for success going forward and drives volume growth
- Maximize your organization's value through physician-driven service line management and governance structures
- Prevent - and reverse - margin erosion through effective managed care contracting and being responsive to emerging reimbursement trends
- Understand the growing trends and value of leveraging information technology to improve cardiac care

Take a look at the Table of Contents

Creating a Successful Cardiovascular Service Line
Introduction to Service Line Principles
Key Elements for Service Line Success
Implementation Issues
The Future for CV Service Lines

Service Line Strategic Planning
Key Elements of Strategic Planning
Situational Assessment
Vision Development
Goals
Strategy Development
Tactical and Implementation Planning
Conclusions

Creating Aligned Physician Relationships
Physician Strategy Planning Process
Key Considerations
Models for Physician Alignment
Lessons Learned

Building Optimal Management and Governance Constructs
Management Structures
Service Line Leadership Structures
Governance Structures
System-Wide Service Lines

Service Line Development in Academic Medical Centers
Evolution of the Medical Staff Model
Pushing the Boundaries of CV Clinical Integration
Revisiting the Departmental Structure
New Physician Leadership and Team Requirements
Lessons Learned

Developing Employed Cardiovascular Physician Practices
Market Trends Driving CV Physician Employment
Common Obstacles to Success
Elements of Successful Employment Models
Financial Implications of CV Physician Employment
Lessons Learned

Attaining Programmatic Recognition
Designation Selection
Overview of Rankings and Accreditation
Methodologies
Lessons Learned from Award-Winning Heart Programs
Results of Achieving Program Recognition

Navigating the Challenges of Cardiac Reimbursement
Understanding the Current Reimbursement Landscape
Keys to Effective Commercial Contract Negotiations
Innovative Measures of Performance/Payment Methodologies
Lessons Learned

Information Technology
Cardiology Hospital Departments
Cardiology Physician Practices
Cardiology Resources and Initiatives
Lessons Learned

Who should read this book?

CEO, President, CFO, COO, CNO, CMO, Medical staff director, Director of physician relations, Physician leader, Quality director, Service line director, Physician practice administrator, Hospital administrator, Marketing director

"synopsis" may belong to another edition of this title.

About the Author:

ECG Management Consultants, Inc. is a national firm with nearly 40 years of experience serving the healthcare industry specializing in hospital/physician relationships, strategic and business planning, physician practice management, information technology, and the complexities of the academic healthcare enterprise.

M. Sue Anderson, Manager, ECG Management Consultants, Inc. Anderson has designed cardiovascular (CV) service line strategies for more than 12 hospitals and academic medical centers in the past two years. Her areas of focus are CV service line development, strategic planning, and hospital/physician affiliations.

Kevin M. Kennedy, Principal, ECG Management Consultants, Inc. With 20 years of consulting experience, Kennedy has assisted dozens of hospitals, health systems, and medical groups with their strategic, financial, and operational challenges. He has particular expertise in facilitating cardiology practice acquisitions, redesigning compensation plans for hospital-employed cardiologists and CV surgeons, and developing hospital/physician cardiac joint ventures.

Stephen F. Messinger, Principal, ECG Management Consultants, Inc. Messinger has extensive experience in strategic and business planning, business development, mergers and acquisitions, and managed care. He has worked with a broad range of healthcare organizations and has assisted hospitals, health systems, and physician groups in CV strategy development and performance improvement.

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