Be Your Own Best Publicist: How to Use PR Techniques to Get Noticed, Hired, and Rewarded at Work - Softcover

Kleiman, Jessica; Cooper, Meryl Weinsaft

Softcover

ISBN 10: 1601631480 ISBN 13: 9781601631480

Publisher: Career Press, 2011

Synopsis

In one of the toughest job markets in more than 20 years, applying the art of self-promotion is more vital than ever. Be Your Own Best Publicist shows anyone looking to land a new job, attract freelance assignments, stay essential in a current position, or get that coveted promotion, how they can use public relations skills to achieve his or her goals.

Written by seasoned public relations pros Jessica Kleiman and Meryl Weinsaft Cooper, this helpful, easy-to-follow guide breaks down the fundamentals of PR and how to implement them to successfully promote yourself.

Be Your Own Best Publicist will teach you how to:

• Set a personal PR strategy that gets results
• Build key message points and deliver them with style
• Craft the perfect "pitch" for each situation
• Network and develop relationships that will help you get ahead
• Use creativity to stand out from the competition

Through humorous, informative anecdotes plus user-friendly tips and exercises, Be Your Own Best Publicist will arm you with the confidence, knowledge and tactics to help you market yourself in the workplace.

Jessica Kleiman and Meryl Weinsaft Cooper have a combined 30-plus years experience in the public relations industry, having worked both in-house and on the agency side.

About this title

About the Authors

Jessica Kleiman is currently VP-public relations for Hearst Magazines, one of the world's largest publishers of monthly magazines. Prior to that, she was director of PR at wedding media company The Knot and spent several years at a boutique PR agency specializing in media. She has guest lectured about publicity at NYU and the Radcliffe Publishing Course at Columbia University and has written for various newspapers, Web sites and magazines.

Meryl Weinsaft Cooper joined DeVries Public Relations as managing director of the Home & Lifestyle division in Fall 2010. Previously, as SVP-partner at L+S, she led programs for a variety of hospitality, spirits and consumer clients. Her PR experience includes stints in art, music and entertainment, including time at the Screen Actors Guild's New York office. She spends her spare time writing and producing films.

Reviews

Kleiman and Cooper are both accomplished public relations professionals (Kleiman having spearheaded PR for Hearst Magazines for 10 years), experienced in the use of public relations tools both classic, such as image shaping, positive language, and simple communications goals, and contemporary, like effective use of social media and managing your online presence. With their first book they seek to provide readers with both sets of tools, and a good amount of advice for how to use them. They believe that even non-celebrities can have a brand, and use this guide to gain promotions, raises, and other career successes. To that end, they offer readers simple suggestions, like run a spell check before sending a cover letter, never send an angry email, and always dress like you may have a networking opportunity (which means different things depending on your industry). The authors' style is straightforward, occasionally funny, and refreshingly free of pretention, resulting in a highly readable guide that may not be news to many, but just might save the skin of the few not already "in the know."
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Edition details

• Publisher: Career Press
• Publication date: 2011
• Language: English
• ISBN 10: 1601631480
• ISBN 13: 9781601631480
• Binding: Paperback
• Edition number: 1
• Number of pages: 224