Microeconomics (Student Handbook to Economics)

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9781604139945: Microeconomics (Student Handbook to Economics)
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Our everyday economic lives can be examined through the lens of microeconomics from ticket prices and sporting events to the cost of food and clothing. Microeconomics explores the behavior of individuals and businesses, how markets work and are formed, and how the government influences markets.

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About the Author:

Julia A. Heath received a Ph.D. at the University of South Carolina and currently teaches economics at the University of Cincinnati. She is the director of the Economics Center for Education and Research at the university and has won several teaching awards, including the Carnegie Foundation U.S. Professor of the Year Award; the economics discipline's highest award, the Kenneth G. Elzinga Distinguished Teaching Award; and the Educator of the Year Award from the National Association for Financial Literacy.

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The Student Handbook to Economics series covers such topics as international economics and macro- and micro-economics. This volume is practical for teenagers, as it explains how they can bring entrepreneurship into their own lives. But first readers are given “the big picture”: an introduction to economic systems, the evolution of American business, and a history of the U.S. economy. The book then looks at “firms” (i.e., corporations); the external environment for business; and the ins and outs of becoming an entrepreneur, which includes an “Entrepreneur Quiz.” (The right answers seem obvious, but it might focus some readers.) The second half of the book deals with actual business start-ups and how to grow a company. This is quite readable and full of valuable information for budding business types. Sidebars, a few charts, and a 14-page glossary bolster the strong text. Grades 9-12. --Ilene Cooper

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Book Description Facts on File Inc, United States, 2013. Hardback. Condition: New. Language: English. Brand new Book. Our everyday economic lives can be examined through the lens of microeconomics-from ticket prices and sporting events to the cost of food and clothing. Microeconomics explores the behaviour of individuals and businesses, how markets work and are formed, and how the government influences markets. Seller Inventory # FLT9781604139945

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