Field Guide to Sustainable Packaging

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9781604612752: Field Guide to Sustainable Packaging
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In a new publication, author Steve Sterling explores the origins and definition of sustainability and offers actionable strategies, inspirational success stories and essential resources for your company to begin or continue your journey towards sustainability. The book features interviews with high-level professionals who have successfully realigned their corporate goals to integrate sustainability. You'll also find practical case histories offering real world models, and timely insights into the Wal-Mart Scorecard. The Field Guide offers a wealth of resources to use, as you develop or improve your company's environmental stewardship strategy.

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About the Author:

Steve Sterling covers the sustainability beat as a Contributing Editor for Packaging World. He is the president of Sterling Public Relations, Inc., a firm dedicated to helping manufacturers and professional service organizations communicate through the business media, located in suburban Minneapolis.

Review:

"One of the greatest challenges facing companies looking to advance the sustainability of their packages is the absence of guidance and inspiration. Steve Sterling's Field Guide offers a practical resource for better understanding the fundamentals of sustainable packaging and learning from the experiences of others. Whether you're starting out or you're a seasoned veteran on the journey to sustainability, this book is a valuable read." --Scott Vitters, Director Sustainable Packaging, The Coca Cola Company

"The Field Guide to Sustainable Packaging is a meaningful and motivating source of information that is filled with real-life examples and success stories. A 'must read' for both veterans and newcomers to the packaging development process." --Brad Menees, Vice President--Technology and Development R&D, Campbell Soup Company

"Sustainability is a dynamic force in the packaging world--it cannot be ignored. As a catalyst for change, sustainable packaging will serve as a new and exciting source of innovation for all of the constituents in the packaging value chain for years to come. Sterling's Field Guide to Sustainable Packaging serves as an excellent information source for both the novice and the experienced practitioner." --Jay L. Gouliard, Vice President--Global Packaging, Unilever

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