Marketing Dynamics

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9781605250984: Marketing Dynamics
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The text is filled with features that appeal to your students and capture their interest. Each of the nine parts begins with a question that stimulates thinking and sets the goal for learning each part. Profiles provide stories of real people and businesses. Technology, math, academics, and critical thinking are incorporated throughout the text as well. Reality Checksquestions that help students apply concepts to their own livesare included in each chapter. Basic concepts of marketing are explained in a lively manner and are illustrated throughout with engaging photographs and informative charts and diagrams. Learning is enhanced and extended through the review activities presented in each chapter.

Vivid explanations and classic examples help students comprehend the fundamental concepts of marketing: identifying customers and markets, developing products and promotions, satisfying customers, and maintaining customer relationships. These basic concepts are presented through the Four Ps: Product, Place, Price, and Promotion. The role of technology and the Internet are also emphasized throughout the text and support materials.

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Goodheart-Willcox is the premier publisher for Technical, Trades, and Technology; Family and Consumer Sciences; and Business, Marketing and Career Education. Goodheart-Willcox products are designed to train everyone from students through practicing professionals. Our books and supplements
contain a wealth of information on the latest theories, techniques, tools, and operations for these subject areas. Whether the subject is automotive or child care, you will find numerous features throughout our textbooks to make learning easier. High-quality presentation, authoritative content,
sound topic sequence, an abundance of illustrations, involving pedagogy, real-world examples, and appropriate readability are hallmarks of Goodheart-Willcox products.

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