Financial Management of a Marketing Firm

9781605440064: Financial Management of a Marketing Firm
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This manual, by David C. Baker, is the compilation of 16 years of analyzing 650+ firms. It contains 270 pages and sample financial statements and utilization forms, all in a handsome looseleaf format for years of use. The 21 chapters cover your compensation and ownership agreement, organizing and interpreting financial statements, and calculating benchmarks. There are chapters on funding growth, managing cash flow, collecting overdue accounts, and deciding whether or not to own or lease your facility. Covered also are systems and utilization, pricing your work, handing costs of goods sold, and compensating new business development. There are sections on open book management, employee incentives and rewards, and policies for employee paid time off. There are also chapters on managing a downturn, formalizing client relationships, using retainers, avoiding legal pitfalls, preventing financial fraud, and transitioning out of your firm as a principal. Click here for a PDF of the Table of Contents. The book is a professionally produced 8.5 x 11" looseleaf manual, in color. ISBN 978-1-60544-006-4. Library of Congress Control Number: 2010913358. Released by RockBench Publishing Corp. The manual costs $200.00, including shipping. Includes hardcopy if shipped to the United States or Canada elsewhere a PDF is sent to your email address.

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About the Author:

David C. Baker speaks, writes, and consults the marketing field. His work has been featured in the Wall Street Journal, USA Today, Fast Company. Inc. Forbes, and BusinessWeek. He has written three well-received books. More information can be found at More information on the consulting firm can be found at


First let me say that I bought the manual a while ago and stared at it. I am know devouring it and I can't say enough about how appreciative I am to you for taking the time to produce this. --Aaron Lee

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