Learning Everywhere: How Mobile Content Strategies are Transforming Training

Hardcover

ISBN 10: 1605440175 ISBN 13: 9781605440170

Publisher: RockBench Publishing Corp., 2012

Once the decision to go mobile has been made in a learning organization, at first glance it may seem as though the hardest decision has been made. Soon after this path is chosen, though, reality sets in. There are a lot of things to consider as you work to build your initial learning content for the many varieties of mobile devices. From strategy and design, to development, delivery and beyond, every step along the way is crucial to your success. In Learning Everywhere, Chad Udell, a seasoned expert on mobile learning, demystifies the many choices involved in developing mobile learning content, and provides real-world experience on how to get down to the business of creating mobile learning. With an approachable and down to earth style, Chad gives the reader a wealth of detail. His goal is to explain mobile design and development to learning professionals in the context of creating best of breed mobile experiences, while leveraging superior user interface design and development techniques. A framework of four content types gives instructional designers, learning developers, and managers a solid grounding in the exciting possibilities for learning using mobile phones, tablets and other devices. Focused on creating solutions that increase organizational performance no matter the content type or instructional need, this book is truly about Learning Everywhere. Book foreword by Judy Brown, well known Mobile Learning Analyst.

About the Author:

As managing director of Float Mobile Learning, Chad Udell strategizes with Fortune 500 companies and their learning organizations to help deliver mobile learning to the company's employees. Chad also works with universities and other learning organizations to share his experience and expertise as they frame up a vision of where and how to use mobile learning. Chad's focus is on understanding an organization's business drivers and goals and then defining the strategy that can best deliver solutions. Chad has worked with industry-leading Fortune 500 companies to implement customized interactive, mobile and learning content. Chad is recognized as an expert in design and development, and he speaks regularly at national conferences on design, development and mobile learning. He has been a key faculty member of Bradley University for more than five years.

Review:

Chad Udell has written the next needed mobile book. He digs down deep into the technical details of analysis, implementation and delivery, with helpful examples. Readable, even playful prose makes his deep experience very accessible. Once you've got the vision and some clear ideas, and are ready to go from dream to do, this is the book for you. --Clark Quinn, Quinnovation, author of Designing mLearning

Reading this book is like having an authentic conversation with the author about building mobile learning. The best part is you get to have a conversation with a true master. --Reuben Tozman, President of EdCetra Training

Udell uses his extensive knowledge of the mobile ecosystem to help us swallow the ins and outs of what it takes to design effective mLearning. His guidelines, practical advice, and careful attention to the unique issues involved in developing for mobile devices deserves to become standard reading for any learning and development organization considering the move to mobile. --Brandon Carson, M.Ed., Director of Training at a large provider