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Synopsis
Globalization has pushed the use of technology in business with advancing information and communication technology becoming a key factor in the future development of the retailing industry. Technology applications have significantly contributed to the exponential growth and profits of retailing institutions worldwide.
Information Communication Technologies and Globalization of Retailing Applications critically examines the synergy of technology use and conventional wisdom in retailing and explores contemporary changes determining higher customer value. Discussions in this book encompass strategy implications for managers to optimize their advantage in retailing through the application of ICT, bridging the customer-technology gap.
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About the Author
Dr. Rajagopal is a Professor of Marketing at Monterrey Institute of Technology and Higher Education (ITESM), Mexico City Campus and Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London. He has been listed with biography in various international directories including Who s Who in the World, 2008 and 2009, and 2000 Outstanding Intellectual of the 21st Century published in 2008 by International Biographical Center, Cambridge UK. He teaches Competitor Analysis, Marketing Strategy, Advance Selling Systems, International Marketing, Services Marketing, New Product Development and other subjects of contemporary interest to the students of undergraduate, graduate and doctoral programs. Dr. Rajagopal holds masters and doctoral degrees in Economics and Marketing respectively from Ravishankar University in India. His specialization is in the fields of Marketing Management, Rural Economic Linkages and Development Economics. He has to his credit 27 books on marketing and rural development themes and over 300 research contributions that include published research papers in national and international refereed journals. He has imparted training to senior executives and has conducted 55 management development programs. His research contributions have been recognized by the Government of Mexico and he has been awarded the status of National Researcher (SNI-level II) since 2004.
Review
"The bottom line of the book is to redefine technology-led retailing strategy frameworks and building sustainable customer value for mutual customer-company success." -Dr. Rajagopal, Monterrey Institute of Technology and Higher Education, Mexico"
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- PublisherInformation Science Reference
- Publication date2009
- ISBN 10 1605662488
- ISBN 13 9781605662480
- BindingHardcover
- LanguageEnglish
- Edition number1
- Number of pages374
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