E-Novation for Competitive Advantage in Collaborative Globalization: Technologies for Emerging E-Business Strategies

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9781605663944: E-Novation for Competitive Advantage in Collaborative Globalization: Technologies for Emerging E-Business Strategies
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The Web has metamorphosed into a powerful vehicle for the development and delivery of new, emergent products and services, creating vast implications for organizational strategies.

E-Novation for Competitive Advantage in Collaborative Globalization: Technologies for Emerging E-Business Strategies highlights new business products, services, strategies, and philosophies drawn from an emerging collaborative information platform. This book explores connections between the development of new e-business technologies with users and consumers, existing and new businesses, and links to social and political visions and strategies.

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About the Author:

Hugh M. Pattinson is Senior Lecture in the School of Marketing at the University of Western Sydney. He recently completed a PhD on applying storytelling and Decision Systems Analysis to new Internet-based software application development and delivery. Other areas for research focus include scenario planning and its application in marketing; scenario planning of new and emerging e-business technologies; negotiation research from a complex systems perspective, and new methodologies for analysis and visualisation of unstructured information. He also maintains a strong research interest in strategic alliances and Internet Marketing.

Pattinson has a substantial record of curriculum development particularly in the area of e-marketing and e-business and was the Director of E-Business Marketing Programs in the Faculty of Business at UTS. He has developed several courses and subject from pre-university level through to MBA and Executive MBA courses.

Prior to joining UTS, he spent over 12 years in various marketing roles within the information technology industry including Channels Marketing Manager, Competitive Intelligence Manager, Marketing Business Analyst and Market Research Consultant.

David R. Low is Head of the School of Marketing at the University of Western Sydney. Since his appointment to UWS he has written and implemented a program of studies in E-Marketing at both the undergraduate and postgraduate levels. Prior to joining UWS he was a lecturer in E-Marketing at the University of Technology, Sydney.

His research interests include Cross Cultural Issues; Country of Origin Studies; Ethnicity, Market Orientation, Firm Performance, E-Marketing; Innovation, SME's and the use of technology in business value chains. His research has appeared in many industry publications as well as the International Journal of Cross Cultural Management, International Journal of Employment Studies and the Employment Relations Record. Low has been involved in a number successful competitive grants involving projects investigating the role of ICT in manufacturing firms.

Low is a member of the Australian Market and Social Research Society as well as a graduate member of the Australian Institute of Company Directors and a member of the Australia-New Zealand Marketing Academy (ANZMAC). He is currently a Director of the Western Sydney Business Connection, a networking based organisation in the same regional area as the University of Western Sydney and Chair of the Riverside Theatres Advisory Board.

Prior to becoming an academic, Low gained extensive experience in industries as diverse as Manufacturing, Retail, Professional Services, Entertainment, Construction and IT. Positions held included roles such as CFO, Channel/Product Manager and GM Service.

Review:

Dwell for a moment on the title: E-Novation for Competitive Advantage in Collaborative Globalization: Technologies for Emerging E-Business Strategies. The book delivers this promise by describing and explaining what is here now and the reality-virtual infusion of business models in operating scenarios that are most likely to dominant during 2015-2020. Broadly, the book focuses on vision and the will to succeed in electronic-enabled workplaces and relationships. Where can executives acquire the necessary facts-of-life for nurturing brands in achieving successful e-novation? Answer: Here. The thick descriptions of firm and organizational level e-novations in Pattinson and Low's book brings to life the vision-and-will focus of their treatise. The many citations, websites, and references appearing in all the chapters inform the reader on where-to-go-next for developing e-novation operational skills. Thus, the book is a wellhead for knowledge and skills necessary for designing and implementing e-novations in the acceleration phase of this latest post Industrial Revolution. Concisely put: the book delivers on the title's promise. Good reading!

--Arch G. Woodside, Boston College, USA

For academics, teachers, researchers, and professionals in e-learning and education, Pattinson and Low (marketing, U. of Western Sydney, Australia) compile 15 chapters by researchers in marketing, communication, engineering, technology management, and other fields from North America, Europe, and Australia who discuss new products, services, strategies, and philosophies that combine innovation and e-marketing and use new collaborative platforms like Web 2.0 that allow a different level of global connection.

--Book News, Reference - Research Book News - August 2011

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