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How do you define style? Utilizing the world-famous Videofashion Library, we created the Elements of Style series to meet the needs of programming executives searching for fashion and beauty programming that never gets old. Here, we examine every facet of fashion and all of the things that contribute to style as we understand it. The beauty business may be getting bigger and bigger but smaller niche brands are increasingly finding a place in the pocketbooks of loyal customers. In this episode we take an international tour around some of the brightest beauty spots in the world. In L.A. we meet Jeanine Lobell the woman behind the cult favorite Stila, and then visit Lather, which focuses on natural ingredients and ancient remedies. Also favoring plant-based beauty is Paris-based Sisley. While in Paris we visit Parfumerie Generale - a must-stop for the beauty connoisseur! For the Italians Madina Milano offers an unmatched array of color choice. In London, Pout is the spot for girly humor combined with high end luxury. Back in New York mega beauty emporium Sephora takes to the runway!
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