Animated Advertising: 200 Years of Premiums, Promos, and Pop-ups, from the Collection of Ellen G. K. Rubin - Softcover

Rubin, Ellen G. K.

 
9781605831039: Animated Advertising: 200 Years of Premiums, Promos, and Pop-ups, from the Collection of Ellen G. K. Rubin
Softcover
ISBN 10: 1605831034 ISBN 13: 9781605831039
Publisher: The Grolier Club, 2023

Synopsis

A lively look at an underexplored niche in the history of American ads: pop-ups.
 
Drawing from Ellen G. K. Rubin’s extensive collection of more than 7,000 pop-up books and related ephemera, Animated Advertising demonstrates how animated and dimensional paper devices have been used throughout US history to promote products, art, entertainment, and ideas. The book displays the creativity of advertisers in food, fashion, tobacco, pharmaceuticals, travel, music, politics, and more. Rubin’s diverse examples of historical paper pop-ups show how they leaped from the pack of standard marketing materials to catch the eye and inform patrons and clientele about the items being sold. Illustrated with two hundred and fifty color images, and published to coincide with a Winter 2023 exhibition at the Grolier Club’s New York headquarters, Animated Advertising is a lively look at an underexplored niche in the history of American marketing, graphic design, and paper engineering.

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About the Author

Ellen G. K. Rubin is a pop-up collector, a board member of the Movable Book Society, and the author of The Hanukkah Puzzle Book: A Book in Eight Parts for Eight Days of Fun.

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Publisher
The Grolier Club
Publication date
2023
Language
English
ISBN 10 
1605831034
ISBN 13 
9781605831039
Binding
Paperback
Number of pages
112