A Primer on Corporate Governance (Corporate Governance Collection)

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9781606490044: A Primer on Corporate Governance (Corporate Governance Collection)

This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face. This book is a guide to understanding how to develop new marketing opportunities abroad; one of the most demanding yet rewarding economic activities. It is a comprehensive, yet easily understood, treatment of the research issues that you face when contemplating foreign market entry. It takes you from the initial step of initiating an international research project all the way through sampling and analyzing data and making your first moves.

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This book is a primer on corporate governance for executives. It is designed to guide you to become an effective participant by discussing corporate governance from both a macro- and micro-perspective. Historical data and examples including the recent scandals that have torn the fabric of capitalism pave a pathway to the principal challenges facing today's boards, and how to successfully manage them.

About the Author:

Cornelis A. "Kees" de Kluyver is the Masatoshi Ito Professor of Management and former Dean at the Peter F. Drucker and Masatoshi Ito Graduate School of Management at Claremont Graduate University.

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