Export Marketing Strategy: Tactics and Skills That Work

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9781606490082: Export Marketing Strategy: Tactics and Skills That Work
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Exporting is the oldest foreign market entry strategy and still one of the most popular strategies in reaching foreign markets. Since it is the least resource-demanding foreign market entry strategy, reaching foreign markets through exporting is often the most preferred internationalization strategy for firms with limited international experience or resources. Nevertheless, successful export marketing still requires a comprehensive understanding of cross-border transactions, partnering with intermediaries, and product/service introduction in foreign markets. This book offers the essential knowledge required for successful export marketing. It addresses such fundamentals as internal assessment of capabilities to engage in international business as well as more advanced topics such as international logistics, product adaptation, export pricing and payments, and local promotion. To assist the export practitioner, we also provide a discussion of regulatory and support agencies engaged in international business transactions.

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This book offers the essential knowledge required for successful export marketing. It addresses such fundamentals as internal assessment of capabilities to engage in international business as well as more advanced topics such as international logistics, product adaptation, export pricing and payments, and local promotion. To assist the export practitioner, we also provide a discussion of regulatory and support agencies engaged in international business transactions.

About the Author:

Shaoming Zou (Ph.D., Michigan State University) is Robert J. Trulaske, Sr. Professor of Marketing and Associate Professor at University of Missouri. His research is focused on international marketing strategy and firms' performance. He has published in Journal of Marketing, Journal of International Business Studies, Decision Sciences, Journal of the Academy of Marketing Science, Journal of Advertising, Journal of International Marketing, International Marketing Review, among others. Daekwan Kim is Assistant Professor of International Business and Marketing in the College of Business at Florida State University. He received his Ph.D. from Michigan State University. He has taught numerous international business and marketing courses at Florida State University as well as in Japan and Europe. His research interests include international channel relationships, international marketing strategies, multinational brand management, and the impact of IT on firm marketing strategies and activities. S. Tamer Cavusgil specializes in the internationalization of the firm, global strategy, emerging markets, and buyer-seller relationships in cross-border business. His professional career spans teaching, research and administrative responsibilities in international business at Michigan State University, Bradley University, University of Wisconsin, and the Middle East Technical University (Turkey). In addition, he served as Senior Fulbright Scholar to Australia and taught at Monash University.

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Book Description Business Expert Press, United States, 2012. Paperback. Condition: New. Language: English. Brand new Book. If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations. Seller Inventory # APC9781606490082

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