Market Sensing Today (Marketing Strategy Collection)

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9781606499764: Market Sensing Today (Marketing Strategy Collection)
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Today's practicing marketers and scholars are confronted with a wide array of conflicting and imprecise information about best practices by which to search, gather, consolidate and interpret market information. Consequently, the need has never been greater to optimize market sensing to generate managerial actions that efficiently and effectively utilize knowledge of emerging consumer needs and competitive threats. This book addresses these urgent concerns. In essence, Market Sensing Today will cover, in ground-breaking ways, the following marketing managerial areas: * marketing opportunities associated with conventional and progressive bases of segmentation. * trends in market segment size and growth affecting long-range planning. * strategic direction for reaching future goals. * managerial understanding of assumptions competitors make about themselves. * the direction of current market strategies. * adding to the knowledge of a firm's core competencies. * how new market knowledge is best integrated into a firm's market intelligence system. * best ways to ensure the quality of information underlying decisions. * how benchmarking improves with market sensing. * best approaches for translating business issues into projects. * ways that key information may be disseminated within firms. * how proposed strategic changes are promoted by market sensing. * roles customer satisfaction insights play in policy. This book will address these key issues and more, to advance theory, research and practice based on latest developments in this vital field. It will show how to re-formulate traditional models that no longer work.

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Melvin Prince is a Professor at Southern Connecticut State University. Constantinos-Vasilios Priporas is a professor at Middlesex University, England

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Book Description Business Expert Press, United States, 2015. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****.The concept and framework of market sensing was introduced by George Day more than 20 years ago into the strategic marketing literature-especially the philosophy of the market-driven organization. Market sensing can be considered an expression of a company s capabilities to scan the external environment. It does this by using real time data and intelligence to understand business or uncertain changes, to meet the current and future needs of the market, increase customer value, and outperform competitors. Market sensing enables managers to resist complacency, as well as to exploit opportunities and to design appropriate competitive strategies in order to remain successful in today s uncertain, rapidly changing, and hypercompetitive market. Market Sensing Today is essential reading in the marketing discipline, given the rapidly escalating innovative developments in market sensing techniques. This book of essays by acknowledged experts in the field fills an important knowledge gap and provides a realistic basis for strategy. It is replete with real-life examples of market sensing that illustrate actionable ideas for immediate impact that will improve organizational learning and accelerate growth. Seller Inventory # AAV9781606499764

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Book Description Business Expert Press, United States, 2015. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****. The concept and framework of market sensing was introduced by George Day more than 20 years ago into the strategic marketing literature-especially the philosophy of the market-driven organization. Market sensing can be considered an expression of a company s capabilities to scan the external environment. It does this by using real time data and intelligence to understand business or uncertain changes, to meet the current and future needs of the market, increase customer value, and outperform competitors. Market sensing enables managers to resist complacency, as well as to exploit opportunities and to design appropriate competitive strategies in order to remain successful in today s uncertain, rapidly changing, and hypercompetitive market. Market Sensing Today is essential reading in the marketing discipline, given the rapidly escalating innovative developments in market sensing techniques. This book of essays by acknowledged experts in the field fills an important knowledge gap and provides a realistic basis for strategy. It is replete with real-life examples of market sensing that illustrate actionable ideas for immediate impact that will improve organizational learning and accelerate growth. Seller Inventory # AAV9781606499764

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Book Description Business Expert Press, United States, 2015. Paperback. Condition: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. The concept and framework of market sensing was introduced by George Day more than 20 years ago into the strategic marketing literature-especially the philosophy of the market-driven organization. Market sensing can be considered an expression of a company s capabilities to scan the external environment. It does this by using real time data and intelligence to understand business or uncertain changes, to meet the current and future needs of the market, increase customer value, and outperform competitors. Market sensing enables managers to resist complacency, as well as to exploit opportunities and to design appropriate competitive strategies in order to remain successful in today s uncertain, rapidly changing, and hypercompetitive market. Market Sensing Today is essential reading in the marketing discipline, given the rapidly escalating innovative developments in market sensing techniques. This book of essays by acknowledged experts in the field fills an important knowledge gap and provides a realistic basis for strategy. It is replete with real-life examples of market sensing that illustrate actionable ideas for immediate impact that will improve organizational learning and accelerate growth. Seller Inventory # LIE9781606499764

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