A club or facility without programming is like a smart phone that can t access the Internet it may look cool and sound cool, but if it can t get you connected, what good is it? Since programming is intertwined with so many aspects of a club or facility s success (e.g., sales, retention, and revenue), it behooves operators to embrace the concept of programming and to identify programming strategies that will fuel the success of their brand.
If delivered properly, programming can contribute to the overall success of your business, whether you operate a commercial health club, community recreation center, or other type of health/fitness facility. 101 Programming Strategies for Engaging Members in Health/Fitness Clubs features 101 programming ideas and strategies that can bring new life to your club or facility. Topics covered include: Aquatics, Adventures, Fitness, Group exercise and mind/body, Alternative and complementary medicine and health promotion, Recreation and sports, Spa, Youth
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Stephen J. Tharrett, MS, is currently the owner and president of Club Industry Consulting, a global consulting business established in 2006 as well as a partner in Club Intel, a global firm focused on market research and the engagement of customers and members. He is the author or co-author of four management textbooks including Fitness Management, Third Edition and is also the co-editor of ACSM s Health/Fitness Facility Standards and Guidelines, Fourth Edition. Tharrett is a former president of IHRSA, having served as president of the international association from 1996 1997.
Teresa J. Thomason, MS, has been working in the fitness industry for over 25 years. Her background includes stints in nearly every segment of the health/fitness club industry, including corporate fitness, medical-based wellness and fitness, commercial clubs, and most recently the public sector. Thomason is currently employed by the city of Keller, Texas, where she has served as the manager of The Keller Pointe Recreation Center (a 100 percent cost-recovery recreation facility) for seven years.
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