101 Keys to Building a Strong Fitness Brand

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9781606792902: 101 Keys to Building a Strong Fitness Brand
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Drawing on his diverse experience and scholarly research, Antonio Williams offers essential tips for understanding, creating, and implementing an effective branding strategy for individuals working in the business of fitness. Key topics covered include creating a fitness brand, marketing and communicating a brand, and developing a brand personality. Clearly and concisely written, 101 Keys to Building a Strong Fitness Brand is a straightforward road map to help fitness professionals develop powerful brands that inspire people and influence how they think, feel, and act.

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About the Author:

Antonio S. Williams, Ph.D., is an assistant professor and director of the graduate program in Athletic Administration and Marketing at the Indiana University School of Public Health. Williams is also the CEO of Identity Branding and Marketing, LLC. Additionally, Williams serves as an advisory panel member for the American Council on Exercise (ACE). Stemming from his experiences working in the sport and fitness industries, Williams primary areas of expertise include building and maintaining corporate and personal brand image, brand equity, brand awareness, and brand associations from a consumer-based perspective. More specifically, his research, programs, and consulting are designed to help organizations, professionals, and athletes in the sport and fitness industries build strong brands.

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Antonio Williams
Published by Healthy Learning (2013)
ISBN 10: 1606792903 ISBN 13: 9781606792902
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